We Tested 10 Google Optimize Alternatives - Here’s #1
Is your website's potential stuck in neutral? You're not alone. With Google Optimize gone, many struggle to find a replacement that delivers real results. We tested ten alternatives, digging deep into what works—and what doesn't.
You need a tool that ties every click to revenue, not just page views. heatmap.com can be your #1 choice, a tool that shows how every element impacts sales. Let's find out more.
TL;DR
- When choosing an alternative, look for features like: revenue-based analytics, ease of use, AI-powered insights, and robust testing capabilities.
- heatmap.com is our top pick for its revenue-focused approach and AI-driven recommendations.
- Mixpanel offers comprehensive product analytics, but can be pricey and complex.
- Hotjar provides valuable user feedback and behavior insights, but has limited A/B testing features.
- Fullstory gives a detailed view of user experiences, but requires some technical expertise.
- Microsoft Clarity is a free and easy-to-use option, but lacks advanced features.
- Mouseflow offers a suite of behavior analytics tools, but can be overwhelming for some users.
- Lucky Orange helps optimize conversions with heatmaps and session recordings, but can be expensive.
- Crazy Egg provides heatmaps, session recordings, and A/B testing, but has some limitations and interface quirks.
- Kameleoon is a unified platform for web and feature experimentation, but may require technical knowledge for complex tests.
- Convert.com offers advanced A/B testing and full-stack experimentation, but lacks a dedicated mobile app.
Was Google Optimize Really That Great?
We scoured reviews on platforms like G2, Gartner, Trustpilot, and SoftwareAdvice from users who previously relied on Google Optimize. Turns out, even Optimize wasn't perfect. Here are the top complaints we found:
- Limited Functionality: Many users felt restricted by Optimize's basic features, especially when it came to advanced segmentation and personalization. They wanted more options to target specific user groups and tailor their website experiences.
- Technical Glitches: Some reviewers reported encountering annoying glitches like page flicker and snippet errors, which disrupted their testing and impacted user experience.
- Lack of Robust Testing: Users seeking more complex testing scenarios, such as multivariate testing or server-side experiments, found Optimize's capabilities lacking. They needed a tool that could handle more sophisticated testing needs.
- Limited Customer Support: Several users expressed frustration with the level of customer support provided by Google for Optimize, particularly when they encountered technical difficulties or needed assistance with complex setups.
- Integrations: While Optimize integrated well with Google Analytics, users wished for broader integrations with other marketing and analytics tools in their stack.
#1) heatmapAI - The Best Google Optimize Alternative for Increased Conversions
Looking for one of the best Google Optimize competitors to boost your conversions? Look no further than heatmap.com. Trusted by top eCommerce brands, heatmapAI is a revenue-focused analytics platform that provides a clear path to increased revenue.
heatmapAI is known to drive millions for eCommerce brands
- That Works Agency: Achieved a +13% Increase in Revenue Per Session
- JellyBee: Increased their conversion rate by 24.7% and total Annual Revenue over $650,000.
- Cowhides Direct: Increased Revenue Per Session by 35%.
Why teams choose heatmap.com over other analytics tools
Power Features that Make heatmap #1
- Revenue-Based Heatmaps: View revenue tied to every click on each element, providing clear insights into the financial impact of user interactions. Custom filters allow analysis by behavior, average order value (AOV), traffic source, and more.
- AI-powered CRO recommendation engine: Over 500 AI-driven recommendations are available to enhance copy, rearrange page elements, improve visuals, and optimize other on-page elements to boost revenue per session.
- Site Speed Tracking: Built-in tracking monitors site performance, with recommendations to improve load times and enhance the user experience.
- Dashboard & Metrics: Access key metrics such as revenue per session, scroll depth, and high-traffic pages in an intuitive dashboard, enabling quick analysis of website performance. Choose from over 12 filters, including custom options, to slice data by AOV, traffic source, session type, and more for precise insights.
- Rage Click & Top Page Analysis: Identify high-engagement or problematic pages, using "rage click" insights to optimize user experience and reduce frustration.
- Safe, Private & Compliant: HeatmapAI is fully GDPR and CCPA compliant, with no IP logging, cookie sniffing, or key-logging. User data is anonymized to ensure privacy without sacrificing detail in session tracking.
- Seamless Integrations: Works with all major eCommerce CMS platforms and leading split-testing tools without complex setups or additional integrations.
With heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.
Winning Split Tests #1 - Collection Page Optimization. +$71,286 per month in revenue with 97% significance.
1: Download heatmap.com
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
Heatmap is a non-negotiable for all Ecom stores! Read this now!
Don't sleep on heatmap! You could be just a few tweaks away from changing the course of your business.
Pricing: $117 USD/month for annual revenue between $0 – $4.9M
#2) Mixpanel
Mixpanel is a powerful product analytics platform that helps businesses gain deep insights into user behavior. Unlike Google Optimize, which focused primarily on A/B testing and website optimization, Google Ads optimization, Mixpanel provides a broader range of analytics features. This allows you to track user interactions, analyze trends, and understand how users engage with your product or website.
Key Features
- Intuitive Dashboards: Mixpanel's dashboards make it easy to access and analyze data without needing SQL or a technical background. Everyone on your team can get the insights they need.
- Session Replay: Watch recordings of user sessions to see exactly how people interact with your website. Identify pain points, understand user behavior, and uncover opportunities for improvement.
- Integrated Data: Connect data from various sources to get a complete view of your customers. Mixpanel integrates with your data warehouse, SDKs, and CDPs, breaking down data silos.
- Unified Data: Combine your product data with other business data (marketing, support, sales) to understand the impact of your efforts on key metrics like NPS and revenue.
Considerations before going with Mixpanel
- Occasional Clutter and Slowness: While generally praised for its speed, some users report that performance slows down over time as more data accumulates.
- Limited Data Export Customization: The API for data export could be more customizable, limiting flexibility for some users.
- Lack of Offline Data Ingestion: Mixpanel doesn't allow importing offline data like targets or spend from external sources, which prevents it from being a one-stop dashboard for some teams.
- Overwhelming Feature Set: While robust features are a plus, some users find the sheer number of options overwhelming, especially when first starting.
Pricing: Starts at $0 (Free Plan) with custom pricing for enterprises based on the number of monthly tracked users and included features.
#3) Hotjar
Hotjar is a popular user experience (UX) analytics platform that provides a comprehensive suite of tools to understand user behavior on your website. Unlike Google Optimize, which primarily focused on A/B testing, Hotjar emphasizes qualitative insights, helping you see how users interact with your site and what they think about their experience.
Key Features
- Heatmaps: Visualize user behavior with heatmaps that show clicks, scrolls, and mouse movements. Identify areas of interest and potential usability issues.
- Recordings: Watch session recordings to see exactly how users navigate your site, pinpoint areas of friction, and understand user behavior.
- Surveys & Feedback: Collect user feedback through surveys and polls. Ask targeted questions to understand user needs and preferences.
- Interviews: Conduct user interviews to get in-depth qualitative insights. Understand user motivations, pain points, and expectations.
Considerations before going with Hotjar
- Limited A/B Testing: Hotjar has limited A/B testing capabilities compared to dedicated A/B testing tools. If A/B testing is a priority, you might need another solution.
- Session Recording Limits: Even on paid plans, there are limitations on the number of sessions you can record. This might be restrictive for high-traffic websites.
- No Mobile App: Hotjar lacks a mobile app for monitoring on the go, which can be inconvenient for some users.
- Pricing: Hotjar's pricing can be expensive, especially for websites high traffic. Carefully evaluate your needs and budget before committing.
- Dashboard Navigation: Some users express that the dashboard feels cluttered, and that a streamlined navigation would be beneficial.
- Recording Prioritization: There is some confusion by users on how Hotjar prioritizes what sessions to record.
- Slows Down Your Website: Hotjar’s tracking script adds 829ms to load time and increases page weight by 0.47MB, affecting performance.
Pricing: Starts at $0 (Basic plan) and goes up to $213 (Scale plan) based on the number of daily sessions tracked and features included.
#4) Fullstory
Fullstory is a Digital Experience Intelligence (DXI) platform that captures and analyzes user interactions on your website or app. Unlike Google Optimize, which focused on A/B testing and front-end optimizations, Fullstory provides a comprehensive view of the entire user experience. This includes session replays, detailed analytics, and robust debugging tools to identify and resolve issues that impact customer experience.
Key Features
- Session Replay: Watch recordings of user sessions to see exactly how they interact with your website or app. Identify pain points, understand user behavior, and uncover opportunities for improvement.
- Product Analytics: Analyze user behavior data to understand how people use your product, identify trends, and measure the impact of product changes.
- AI-Powered Insights: Fullstory uses AI to analyze user sessions and provide insights into user behavior, such as frustration signals, conversion blockers, and areas for improvement.
- Robust Debugging Tools: Identify and diagnose technical issues that impact user experience with Fullstory's debugging tools. This helps developers quickly resolve bugs and improve site performance.
Considerations before going with Fullstory
- Learning Curve: Fullstory offers a wide range of features, which can lead to a steeper learning curve for some users. Expect to spend some time getting familiar with the platform.
- Data Inaccuracy: Some users have reported occasional inaccuracies in data reporting, which can impact the reliability of insights.
- Advanced Configuration: To fully leverage Fullstory's capabilities, you might need to configure the tool to understand your sitemap and specific metadata. This can require technical expertise.
- Pricing: Fullstory's pricing can be high, especially for smaller businesses or those with limited budgets. Carefully evaluate your needs and budget before committing.
- Missed Sessions: While rare, some users have reported instances where Fullstory missed recording some user sessions, potentially leading to incomplete data.
Pricing: Starts at around $247/month (based on user-reported data) and offers custom enterprise pricing based on the number of sessions, features, and add-ons included.
#5) Microsoft Clarity
Microsoft Clarity is a free user behavior analytics and visual website optimizer tool that helps understand how people interact with your website. Clarity focuses on providing insights into user behavior through heatmaps, session recordings, and user journey analysis that Google Optimize customers missed.
Key Features
- Heatmaps: Visualize user behavior with heatmaps that show clicks, scrolls, and mouse movements. Identify areas of interest and potential usability issues.
- Session Recordings: Watch recordings of user sessions to see exactly how users navigate your site, pinpoint areas of friction, and understand user behavior.
- Insights: Clarity automatically identifies and highlights key insights from your data, such as rage clicks, dead clicks, and excessive scrolling.
- Google Analytics Integration: Clarity integrates with Google Analytics, allowing you to combine user behavior data with your existing analytics data for a more complete view of website performance.
Considerations before going with Microsoft Clarity
- UI Chaotic: Some users find the user interface to be chaotic and somewhat disorganized, particularly with the horizontal display of filter options.
- Occasional Scrolling Issues: There have been reports of the page scrolling to the top on users' clicks, which can be disruptive to the user experience.
- Data Accuracy: While generally reliable, some users have reported minor data accuracy issues, particularly with session timing and click tracking.
- Limited Session Storage: Users can't watch sessions after a month, limiting the ability to review historical data.
- Limited AI features: Clarity would benefit from the introduction of AI to suggest website changes to improve UX and increase performance.
Pricing: Free forever
#6) Mouseflow
Mouseflow is a behavior analytics platform that provides a deeper understanding of how users experience your website. Going beyond basic A/B testing, Mouseflow offers a comprehensive suite of tools to track user behavior, analyze trends, and identify areas for improvement. This includes session replays, heatmaps, funnels, form analytics, and feedback campaigns, giving you a holistic view of the customer journey.
Key Features
- Session Replay: Watch recordings of real user sessions to see exactly how visitors interact with your website. Identify pain points, understand user behavior, and uncover opportunities for improvement.
- Heatmaps: Visualize user behavior with heatmaps that show clicks, scrolls, and mouse movements. Identify areas of interest and potential usability issues.
- Funnels: Track user progress through conversion funnels to identify drop-off points and optimize key steps in the customer journey.
- Forms: Analyze form performance to understand where users abandon forms and identify areas for improvement.
- Feedback: Collect user feedback through surveys and polls to understand user needs and preferences.
Considerations before going with Mouseflow
- Data Overload: Some users find the amount of data provided by Mouseflow overwhelming, making it challenging to find the specific information they need.
- Pricing: Mouseflow's pricing can be a concern for some users, especially those with limited budgets or lower-traffic websites.
- Limited Flexibility in Subscription Tiers: The significant jump between subscription tiers can be restrictive for growing businesses looking for more scalable options.
- Dashboard Complexity: The dashboard can feel overwhelming at first, and some users find that certain filters lack customization options.
- Session Recording Storage: Session recording storage limits could be more flexible for higher-traffic websites.
- WordPress Plugin: The WordPress plugin could be more up-to-date, as some users have reported compatibility issues with the current version of WordPress.
Pricing: Starts at $39/month (Essential plan) and offers custom enterprise pricing based on the number of sessions, features, and add-ons included.
#7) Lucky Orange
Lucky Orange is a suite of conversion optimization tools designed to provide a comprehensive understanding of user behavior on your website. It offers a range of features, including heatmaps, session recordings, and surveys, to help understand how users interact with your site and identify areas for improvement. With Lucky Orange, you can gain valuable insights to optimize your website and boost conversions.
Key Features
- Dynamic Heatmaps: Visualize user behavior with dynamic heatmaps that show clicks, mouse movements, and scroll depth. Identify popular areas and potential usability issues.
- Session Recordings: Watch replays of user sessions to see exactly how visitors interact with your website. Understand user behavior, identify pain points, and uncover opportunities for improvement.
- Surveys & Announcements: Collect user feedback through surveys and polls. Get real-time insights into user preferences and needs.
- Conversion Funnels: Track user progress through conversion funnels to identify drop-off points and optimize key steps in the customer journey.
Considerations before going with Lucky Orange
- Data Inaccuracy: Some users have reported occasional inaccuracies in data reporting, which can impact the reliability of insights.
- Recording Issues: There have been reports of issues with session recordings, such as missing recordings or difficulties accessing specific recordings.
- Pricing: Lucky Orange can be expensive, especially for smaller businesses or those with limited budgets.
- Limited Features: Some users feel that Lucky Orange is missing certain features compared to other tools, such as more advanced filtering options or A/B testing capabilities.
- GA4 Integration: The GA4 integration can sometimes automatically connect based on the presence of a GA4 script, which can be problematic for sites using multiple GA4 scripts.
- Overwhelming Data: Some users find the amount of data and features overwhelming, particularly when first starting with the tool.
Pricing: Starts at $0 (Free plan) and goes up to $899/month (Scale plan) based on the number of monthly sessions tracked and features included.
#8) Crazy Egg
Crazy Egg is a great Google Optimize alternative that provides tools to help understand user behavior and improve website performance. It offers a range of features, including heatmaps, session recordings, A/B testing, and error tracking. Crazy Egg helps identify areas for improvement on your website, optimize conversions, and enhance user experience.
Key Features
- Heatmaps: Visualize user behavior with heatmaps that show clicks, scrolls, and mouse movements. Identify popular areas and potential usability issues.
- Session Recordings: Watch recordings of user sessions to see exactly how visitors interact with your website. Understand user behavior, identify pain points, and uncover opportunities for improvement.
- A/B Testing: Conduct A/B testing experiments to compare different versions of your website and identify which performs best. Optimize your website for conversions and improve user engagement.
- Error Tracking: Identify and track JavaScript errors on your website that may be impacting user experience. Resolve errors quickly to improve site performance and user satisfaction.
Considerations before going with Crazy Egg
- Email Frequency: Some users have reported receiving a high volume of emails from Crazy Egg after signing up for a trial, which can be overwhelming.
- A/B Testing Limitations: While Crazy Egg offers A/B testing, there may be some limitations or quirks in the platform that require workarounds.
- Interface Quirks: Some users have reported occasional quirks in the interface that can be confusing or require a learning curve.
- Data Accuracy: While generally reliable, some users have reported occasional inaccuracies in data reporting, which can impact the reliability of insights.
- Predatory Practices: There have been concerns about Crazy Egg's trial and cancellation policies, with some users feeling that they are designed to prey on customers who don't cancel their subscriptions.
- Limited Integrations: Crazy Egg could benefit from more integrations with other analytics and marketing tools.
Pricing: Starts at $29/month (Starter plan) and goes up to $499/month (Enterprise plan) based on the number of tracked pageviews, features, and add-ons included.
#9) Kameleoon
Kameleoon is a unified A/B testing and personalization platform that caters to marketing, product, and engineering teams. It offers a comprehensive suite of tools for web experimentation, feature experimentation, and AI-powered optimization. Kameleoon empowers teams to collaborate, make data-driven decisions, and optimize user experiences across websites and mobile apps.
Key Features
- Web Experimentation: Optimize and personalize any web experience with A/B/n testing, visual and code editors, and AI-powered targeting and experiment creation.
- Feature Experimentation: Turn feature releases into actionable experiments with unlimited feature flags, real-time results, and AI-driven tech debt management.
- AI Copilot: Leverage AI for experiment recommendations, predictive targeting, opportunity detection, and real-time support.
- Unified Platform: Unite all teams on a single platform with a shared library of goals, segments, integrations, data, and insights.
Considerations before going with Kameleoon
- Business Team Autonomy: While Kameleoon offers a comprehensive platform, some users feel it could further enhance autonomy for business teams, such as marketing, by increasing self-service capabilities and simplifying certain functionalities.
- Technical Knowledge: While Kameleoon is user-friendly, some technical knowledge may be required for more complex tests or implementations, particularly when dealing with specific selectors or coding.
- Feature Accessibility: The numerous features available in Kameleoon can sometimes be overwhelming or not easily accessible, requiring support or development from the Kameleoon team.
- SPA Simulation: Some users have reported difficulties in simulating tests in a Single Page Application (SPA) environment.
- Widget Intuitiveness: The use of certain widgets may not always be intuitive, requiring a learning curve or additional support.
Pricing: Kameleoon offers custom pricing based on your specific needs and requirements. Contact their sales team for a quote.
#10) Convert.com
Convert.com is a powerful A/B testing and conversion optimization platform that offers a comprehensive suite of tools for website experimentation and personalization. It focuses on providing a fast and reliable platform with advanced features, in-depth onboarding, and excellent customer support. Convert.com empowers businesses to make data-driven decisions and optimize their websites for improved conversions and user experiences.
Key Features
- Full Stack Experimentation: Run tests across all your growth channels with server-side implementation, feature flags, and rollouts.
- Advanced A/B Testing: Conduct sophisticated A/B testing experiments with advanced targeting, goals, and personalization capabilities.
- In-Depth Onboarding: Benefit from comprehensive onboarding and support to ensure you get the most out of the platform.
- Fast and Reliable: Experience a fast and reliable platform with a focus on performance and a 100% flicker-free guarantee.
Considerations before going with Convert.com
- Mobile App: Convert.com lacks a dedicated mobile app or a fully optimized mobile web view, which can be inconvenient for mobile users.
- Preview Links: Preview links for experiments can be inconsistent, sometimes leading to difficulties in accurately previewing variations before launching.
- Bug Workarounds: While the support team is generally helpful, there have been instances where users have been provided with "hacky" workarounds for bugs in the system, which can be less than ideal.
- Reporting Limitations: Reporting segmentation can be limited, with some users desiring more advanced segmentation options, such as segmenting visitors by landing page.
- GA4 Integration: While Convert.com integrates with GA4, there have been some reports of issues with importing all GA4 goals, which can require manual adjustments.
- Editor Interface: Some users find the interface of the editor to be less intuitive or user-friendly compared to other A/B testing tools, particularly when working with multiple experiments on the same page.
Pricing: Starts at $299/month (Growth plan) and offers custom enterprise pricing based on the number of tested users and features included.
heatmap.com is your #1 Google Optimize Alternative
Out of all the tools we tested, heatmap.com emerges as the best Google Optimize alternative for boosting conversions and revenue. Its unique focus on revenue-based analytics, combined with AI-powered recommendations and an intuitive interface, makes it a clear winner.
Here's why heatmap.com is the best replacement for Google Optimize:
- Revenue-Focused Analytics: Unlike traditional analytics that only track pageviews, heatmap.com ties every click to revenue, giving you a clear understanding of how each element on your website impacts your bottom line.
- Intuitive Interface and Setup: With a simple setup and intuitive interface, even non-technical users can navigate and analyze data effortlessly.
- AI-Powered Recommendations: heatmap.com's AI engine provides personalized recommendations to optimize your website for increased revenue. This takes the guesswork out of optimization and helps you make data-driven decisions.
- Excellent Customer Support: heatmap.com offers top-notch customer support to help you with any questions or issues you may encounter.
- Affordable Pricing: heatmap.com offers competitive pricing plans that are suitable for businesses of all sizes. Plus, they offer a free trial so you can try before you buy.
If you're looking for a Google Optimize alternative that is easy to use, provides revenue-focused analytics, and offers AI-powered recommendations, then heatmap.com is the perfect choice. However, if you need a tool with more advanced features like multivariate testing or feature flagging, then Kameleoon or Convert.com might be a better fit.
Try heatmap.com | Your eCommerce site will thank you (so will your wallet)
We are the only onsite analytics platform that tells you how to make more money - down to the pixel. Trusted by 1000+ eCommerce brands.
Ashvin Melwani
@ashvinmelwaniWith heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
