Don't want to be tracked? Opt-out!

At HeatMap, Inc. we take your privacy very seriously. Access to your data is limited to the website owners and is collected in a way to protect you and your information. Our opt-out options allow you to prevent data tracking when you navigate on:
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HeatMap, Inc. own and operated web sites (heatmap.com and heatmap.it)
HeatMap, Inc. clients' web sites – sites on which HeatMap, Inc. collects statistical data
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We respect the "Do Not Track" setting of your browser. All major Internet browsers now let you specify "Do Not Track" that sends a signal to the websites you visit, asking to not collect any data about your browsing activity. Learn more about "Do Not Track" and how to activate it.
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If you haven't set "Do Not Track" in your browser, you can still opt-out by accepting our "opt-out cookie", signaling to our servers that you opted-out for all subsequent visits to sites measured by HeatMap, Inc. This opt-out preference will only be taken into account for the browser on which the "opt-out cookie" has been placed.

If you do not accept this "opt-out cookie", or if you later delete it, our servers will not be able to detect your opt-out preference, and will therefore continue to collect data about your browsing activity.
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When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting HERE
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We take your privacy very seriously

At HeatMap, Inc. your privacy matters to us and we are committed to respect and protect your privacy and your personal information.
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This Privacy Policy forms part of our Terms and Conditions and describes our privacy practices. Our Privacy Policy explains the details of how HeatMap, Inc. collects information from your browser and device when you access website pages. We also explain the choices we offer, making sure you are in control of your personal information at all times. By visiting our website or by visiting one of our clients' websites (which will provide you with notice of its use of HeatMap, Inc. and this policy) or by signing up via our website, you acknowledge that you accept and consent to our privacy practices as outlined in this policy.
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Who is HeatMap, Inc.

HeatMap, Inc. offers a SaaS tool for analyzing and representing the online behavior of website visitors.
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By combining both analytics tools and visual heatmap representations, HeatMap, Inc. helps its clients understand how to improve their site's user experience, its performance and increase conversions.
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How HeatMap, Inc. collects information

We provide our clients with a tracking code, which will be used to collect your information and send it to our servers based in Europe, in Canada and in the United States. When you visit a website which makes use of our product, this tracking code will automatically collect the information based on your activity and store it in our servers, for our client's analysis. Information will also be collected from cookies which will be placed on your computer or device by the website. We do not knowingly or intentionally collect any personal information from minors.
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What information we collect

We collect information in the following ways:
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When signing up to use HeatMap, Inc. analytics tools, we may ask you to provide us with your name, email address and details about your organization. We will only use this information to provide you with the service that you signed up for and where we would like to use the contact details you have provided us with for any other purpose we will inform you and obtain your consent before proceeding. For info on how to deactivate your account and/or unsubscribe from receiving content or offers, kindly contact us here.
When navigating through our site and on each of our clients' site pages, we automatically collect information without your knowledge, as well as information on your device or computer (such as cookies). The sole purpose of collecting your navigation information is to improve your experience when using our clients' sites and web services.
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Through the tracking code embedded by our clients on their website, the information we collect includes:
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mouse and touch activity (but no keyboard activity)
device screen size
geographic location (country only)
pages visited
date and time when website pages were accessed
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How we secure data

We have implemented various measures to ensure that the information is adequately protected against unauthorised access, use, disclosure and destruction. Please keep in mind that risk can never be eliminated but can be significantly reduced. All measures which we have taken significantly reduce the risk. We will not be held liable by any third party in the event of unauthorized access, use and/or disclosure of information. Measures include:
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Access to the information stored within our servers is restricted to a limited number of HeatMap, Inc. employees and to users designated on our client's accounts. OVH SAS can access the information only in specific and limited circumstances. Our employees, our clients and these third parties are bound by confidentiality.
Our servers are protected by a) firewalls establishing a barrier between our trusted, secure internal network and the internet and b) IP restrictions, limiting access to whitelisted IPs.
Each client may only access information pertaining to the sites it is tracking and to the users browsing on its website pages.
We use HTTPS for our site pages and services providing secure transfer of data to prevent wiretapping and man-in-the-middle attacks.
We will review our information collection and processing practices periodically and we will review and amend this privacy policy accordingly.
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Cookies

Our websites (heatmap.com and heatmap.it) use cookies to collect non-personal information including standard internet log information and details of your browsing activity upon visiting our website pages. We do this to provide you with a better experience, identify preferences, diagnose technical problems, analyse trends and to improve our website.
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Cookies are small data files transferred onto computers or devices by websites for record-keeping purposes and to enhance functionality on the website.
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We may also use cookies to record login details on your device or computer. This helps to determine whether a particular device previously visited our website so that the login details would not have to be re-entered each time you visit our website.
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Most browsers allow you to choose whether to accept cookies or not. If you do not wish to have cookies placed on your computer, please set your browser preferences to reject all cookies, before accessing HeatMap, Inc. or other websites owned by our clients that may use HeatMap, Inc.
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Please note that by doing so, some features of the website you visit may be unavailable.
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To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
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Personal data removal

To ask for removal of your personal data from our database, please send your request for data removal using our contact form.
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GDPR Compliance

HeatMap is compliant with the General Data Protection Regulation (GDPR).
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Definitions
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Personal data: any information relating to an identified or identifiable real person. An identifiable real person is defined as any real person who can be directly or indirectly identified.
Processing: any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collecting, recording, transmission, storage, conservation, extracting, consultation, use, disclosure by transmission and so on.
Controller: the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processor: the natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Data request: a request made by a natural or legal person regarding data collection/processing, or deletion under the "right to be forgotten" clause
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HeatMap as a processor

Customers who sign up for HeatMap's product and install the relevant tracking code in their websites act as controllers and agree to transmit data about their visitors to HeatMap per our DPA, while HeatMap commits to its responsibilities as a processor in terms of security, privacy and data protection:
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As explained on this page in the What information we collect, HeatMap does not intend to capture personal data, and all stored data is anonymized and aggregated by design, and as been so since the product's inception.
As controllers, HeatMap's customers may receive a request for data request from one of their visitors, but HeatMap will not be able to extract/delete data from our servers since, by design, HeatMap cannot identify the visitors.
In this context, visitors should direct their data request to the website operators and/or use the opt-out options listed at the top of this page.
HeatMap also does its best effort to keep all data originating from the EU within its EU datacenters, even though this data is not identifiable.
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HeatMap's customers as controllers

As a website operator, you may fall under the GDPR as a data controller, and as a processor, HeatMap is fully committed to help you in your compliance efforts. Besides all your duties as a data controller, you may want to:
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Expose on your site(s) that you use HeatMap as an analytics product
Link to our privacy policy (https://heatmap.com/privacy). We support DNT and our own opt-out cookie that applies to all sites using HeatMap.
Make sure you do not expose personally identifiable information (for instance in your URLs) as HeatMap is unaware that part of the transmitted data is personal data. If this happens, it is your duty to fix your implementation and notify HeatMap for removal of those URLs.

If you use our conversion heatmap, HeatMap will be setting a cookie on your domain (you define the name of the cookie), which does not override DNT or the opt-out cookie. This cookie only stores a non-identifiable unique id that is not shared with other customers using HeatMap (no cross-site tracking).
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HeatMap as a controller

HeatMap is a data controller for its own websites (heatmap.com and heatmap.it), and as such:
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HeatMap limits the data it collects to the minimum, and only uses the data it collects for the purpose for which it was collected. For instance, any cookie set is absolutely needed for the use of the service and is not used for external tracking (see Cookies section above).
HeatMap is committed to protect the data it collects (see How we secure data section above).
All unnecessary data is fully deleted from our live databases and backups within 90 days of the deletion.
Visitors should send data requests to support@heatmap.com.
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Privacy policy

Privacy Policy of heatmap.com

In order to receive information about your Personal Data, the purposes and the parties the Data is shared with, contact the Owner.
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Owner and Data Controller

Heatmap, Inc
7077 macbeth way
eldersburg, md, 21784
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Owner contact email: support@heatmap.com
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Types of Data collected

The owner does not provide a list of Personal Data types collected.
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Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
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Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
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Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
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Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
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Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
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Users are responsible for any third-party Personal Data obtained, published or shared through this Application.
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Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
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Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
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Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
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Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
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Cookie Policy

This Application uses Trackers. To learn more, Users may consult the Cookie Policy.
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Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:
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Users have given their consent for one or more specific purposes.
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
processing is necessary for compliance with a legal obligation to which the Owner is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
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Further information about retention time

Therefore:
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Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
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The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

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Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
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The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.
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In particular, Users have the right to do the following, to the extent permitted by law:
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Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
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Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
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Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
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How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
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Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
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Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
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System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.
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Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
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Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.