Conversion Party.
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Three things, and nothing else.
No drip sequence, no webinar funnel. One issue a week, written by the people who run the tests.
CRO deep dives and hacks
The tests that moved revenue and the ones that did not, written up with the numbers attached rather than as a list of tips.
Product updates and industry events
What shipped in heatmap that week, and where the ecommerce and CRO world is gathering next.
Seemingly random links to objectively interesting things
The part nobody unsubscribes over. You will learn all kinds of neat stuff, or your money back.
"I've been looking for a GA4 replacement ever since it dropped, and finally heatmap's new Web Analytics platform has blown me away. Setup takes just seconds, the data's more accurate, and I'm able to pull actionable insights easily. Plus, the flat-fee pricing has made it super easy to scale across all my agency's ecommerce clients. 10/10 recommend!"
Marketing Max, Founder
Frequently asked questions
How long does it take to install?
Two minutes or less. Onboarding walks you through it step by step, with videos, and shows you exactly where the snippets go.
Do I need developers to install heatmap?
Probably not. You only need to paste in the snippets, which you can copy straight from the onboarding docs.
Can I install heatmap with Google Tag Manager?
Yes. You'll need your goal settings lined up with heatmap's default tracking metrics — and if they aren't, our developers will handle it for you.
Will this slow down my website?
No. Website-Speed Protection is built into the product, and the snippet is only 8kb. We split-tested it across more than two million dollars of revenue, with and without heatmap, and saw no change in performance.
How does heatmap track revenue on my website?
Every session gets its own user ID. With a snippet in your site header and one on your thank-you page, heatmap ties each transaction — and every pre-purchase action that led to it — back to that session.
Does heatmap work on every website?
Yes. Any CMS — Shopify, WordPress, WooCommerce, Webflow, ClickFunnels — as well as fully custom builds. There's a purpose-built snippet for each platform so revenue tracking works the same everywhere.
What does the free Chrome extension include?
Wilson's AI page scan on any website, with no account required. Paid subscribers also get their heatmap dashboards, heatmaps, funnels, recordings and surveys straight from the browser.
How is my plan price determined?
By your store's trailing twelve-month revenue. Heatmap auto-detects it from your connected store, or you can pick your revenue band yourself. Your band is reviewed at renewal.
Do you offer multi-brand or agency pricing?
Yes. There's umbrella pricing for brands running several sites and for agencies managing client accounts: each additional site is priced by its own revenue band, with a portfolio discount. Book a demo for a quote.
What is MCP and API access?
MCP connects your heatmap revenue and behavioral data to the AI tools you already use (Claude, Cursor, ChatGPT) so you can ask questions of your data in plain language or build automated workflows on top of it. MCP is included on Scale and above.
Is heatmap GDPR compliant?
Yes. Fully GDPR compliant.
