Conversion Party
Want CRO insights in your inbox? Of course you do. Sign up for Conversion Party™️, the free weekly CRO newsletter brought to you by heatmap.
You’ll learn all kinds of neat stuff (or your money back).
Every week, you'll get:
CRO deep dives + hacks
Product updates + industry events
Seemingly random links to objectively interesting things
Don’t just take our word for it
My favorite sound I can hear all the way from Brooklyn is the alarm bells that go off every time someone new signs up for heatmap and decides they are ready to take their site to the next level
(Love the new site design too)
I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY
Frequently Asked Questions
How does heatmap track revenue on my website?
We have a unique User ID per session on your website. With a snippet in your site header and thank you page, we’re able to track all your transactions with revenue and all the pre-purchase actions someone took on your website.
Does heatmap work on every website?
Yes! Any CMS (Shopify, Wordpress, WooCommerce, Webflow, Clickfunnels, etc) as well as fully custom websites. We built custom snippets for each platform to track revenue.
Will this slow down my website?
No! We built Website-Speed Protection into our product to be faster than all competitors. Our snippet is only 8kb. We split-tested over $2 million in revenue with and without Heatmap.com and there was no change in performance!
How long does it take to install?
Two minutes or less. Our onboarding walks you through step-by-step (with videos) to show you how to install the snippets.
Do I need developers to install heatmap?
Probably not! You only need to install snippets which you can copy & paste from Heatmap.com’s Onboarding docs.
Can I install heatmap on Google Tag Manager?
Yes you can! You’ll need to make sure your goal settings are lined-up with the default Heatmap.com tracking metrics. If not, our developers will handle this for you!
Is heatmap GDPR Compliant?
Yes. 100% GDPR compliant.
How is my plan price determined?
Your plan price is based on your store’s trailing 12-month revenue. We auto-detect this from your connected store — or you can select your revenue band in the dropdown above. Your band can be reviewed at renewal.
What is MCP / API access?
MCP connects your Heatmap revenue and behavioral data to external AI tools — including Claude, Cursor, and ChatGPT — so you can query your data in natural language or build automated workflows. MCP is included on Scale ($699/mo) and above.
Do you offer multi-brand or agency pricing?
Yes. We offer umbrella pricing for brands running multiple sites or agencies managing client accounts. Each additional site is priced by its own revenue band with a portfolio discount. Book a demo to get a custom quote.
What does the free Chrome extension include?
The free extension gives you Wilson’s AI page scan on any website — no account required. Paid subscribers get full access to their Heatmap dashboards, heatmaps, funnels, recordings, and surveys directly from their browser.