The behavioral intelligence layer that powers your AI CRO
Real-time ecommerce analytics + on-site behavior insights that tie every interaction to revenue. Optimize for buyer behavior instead of site traffic without getting lost in dashboards.
Trusted by 1,000+ ecommerce brands
"I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY."
Ash Melwani, CMO
heatmap analyzes every interaction on your site, ties it to revenue, and tells you exactly what to change.
Track every click, scroll, and session. Heatmap captures every interaction on your site — clicks, scroll depth, frustration... No sampling. No guessing. See what your visitors actually do.
See every element’s revenue impact. Most tools only scratch the surface. Heatmap shows revenue attribution on every element, meaning you clearly see what’s working, and what’s not.
Make changes that actually move revenue. Stop guessing which A/B test to run next. When you can see that moving reviews above the fold is worth $11K/mo, the decision makes itself.
Talk to your data directly from your AI or dashboard.
Built-in behavioral intelligence. Skip the hours digging through dashboards. Ask anything: what's converting, where you're losing revenue, how a page performs, what to test next — and get a clear, data-backed answer in seconds.
Integrate directly with your AI workflows. No exports, no copy-paste. The MCP server puts Heatmap right inside Claude, ChatGPT, Cursor, or your own agents. Pull data, run analyses, or generate reports, all without leaving your workflow.
Connect
Use Heatmap AI, or point Claude, ChatGPT, Cursor any other agent at the MCP server. Two minutes of setup to save hours of time.
Ask
Ask in plain language, no query builders. The questions you'd normally hand to an analyst come back answered in seconds, not days.
Analyze
Answers draw on your actual data: element-level revenue and CVR, scroll depth, journeys, funnels, and raw events. Nothing generic, nothing guessed.
Launch
Turn answers into prioritized tests, briefs, and reports. Ship the changes, then measure the lift in the metrics your team runs on.
Understand what your visitors actually do.
Visualize exactly where attention lives on every page. See which areas get ignored, where users hesitate, and how far they actually scroll — mapped in real time across every device.
Analyze where revenue is won and lost.
Trace the full path to purchase: where buyers come from, where they drop off, and why. Pinpoint the exact step that's costing you sales, then hear the reason straight from customers in their own words.
Optimize using real data, not guesswork.
Turn everything you've learned into changes that pay off. Get prioritized, dollar-quantified recommendations, measure every test against actual revenue, and track the custom actions that matter most to your store.
Understand what your visitors actually do.
Heatmaps & Scrollmaps
Visualize exactly where attention lives on every page. See which areas get ignored, where users hesitate, and how far they actually scroll — mapped in real time across every device.
Analyze where revenue is won and lost.
Journey Analysis
Visualize exactly where attention lives on every page. See which areas get ignored, where users hesitate, and how far they actually scroll — mapped in real time across every device.
Optimize using real data, not guesswork.
AI Insights
Visualize exactly where attention lives on every page. See which areas get ignored, where users hesitate, and how far they actually scroll — mapped in real time across every device.
Conversion optimization made easy. Know exactly what drives your customers.
Understand every click on every element on your website to keep what drives revenue, and fire what doesn't.
An insights-rich dashboard with all the metrics you actually care about. Built to grow revenue, not headaches.
Focus on the ideal customer journey by watching exactly what your best customers do on their path to purchase.
See exactly where users drop off, what’s causing friction, and where to focus your next move to turn intent into action.
Your clients get results. You get the credit.
Want better results for your clients? heatmap plugs into your playbook so you look like a CRO wizard. Win-win.
Frequently Asked Questions
How does heatmap track revenue on my website?
We have a unique User ID per session on your website. With a snippet in your site header and thank you page, we’re able to track all your transactions with revenue and all the pre-purchase actions someone took on your website.
Does heatmap work on every website?
Yes! Any CMS (Shopify, Wordpress, WooCommerce, Webflow, Clickfunnels, etc) as well as fully custom websites. We built custom snippets for each platform to track revenue.
Will this slow down my website?
No! We built Website-Speed Protection into our product to be faster than all competitors. Our snippet is only 8kb. We split-tested over $2 million in revenue with and without Heatmap.com and there was no change in performance!
How long does it take to install?
Two minutes or less. Our onboarding walks you through step-by-step (with videos) to show you how to install the snippets.
Do I need developers to install heatmap?
Probably not! You only need to install snippets which you can copy & paste from Heatmap.com’s Onboarding docs.
Can I install heatmap on Google Tag Manager?
Yes you can! You’ll need to make sure your goal settings are lined-up with the default Heatmap.com tracking metrics. If not, our developers will handle this for you!
Is heatmap GDPR Compliant?
Yes. 100% GDPR compliant.
How is my plan price determined?
Your plan price is based on your store’s trailing 12-month revenue. We auto-detect this from your connected store — or you can select your revenue band in the dropdown above. Your band can be reviewed at renewal.
What is MCP / API access?
MCP connects your Heatmap revenue and behavioral data to external AI tools — including Claude, Cursor, and ChatGPT — so you can query your data in natural language or build automated workflows. MCP is included on Scale ($699/mo) and above.
Do you offer multi-brand or agency pricing?
Yes. We offer umbrella pricing for brands running multiple sites or agencies managing client accounts. Each additional site is priced by its own revenue band with a portfolio discount. Book a demo to get a custom quote.
What does the free Chrome extension include?
The free extension gives you Wilson’s AI page scan on any website — no account required. Paid subscribers get full access to their Heatmap dashboards, heatmaps, funnels, recordings, and surveys directly from their browser.