9 Best Shopify Heatmap Tools: Compare Features, Pricing & Reviews (2025)

Heatmap ranks as the best overall Shopify heatmap tool because it tracks revenue per click and installs directly from the Shopify App Store in under two minutes. For Shopify merchants wanting to see which page elements actually drive sales, Heatmap provides revenue attribution that other tools don't offer.

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Your Shopify store gets traffic. You can see pageviews in your analytics. But which product image layout actually sells more? Does anyone click your trust badges? Do mobile visitors see your "Add to Cart" button before they bounce?

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Regular Shopify analytics tell you how many people visited and how many bought. Heatmap tools show you exactly where people click, how far they scroll, and where they get stuck. That difference matters when you're trying to figure out why your conversion rate is 2.1% instead of 4%.

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We tested nine Shopify heatmap tools, installed each one through the app store, and compared what you actually get for the money. Some track revenue. Some just count clicks. Here's what works.

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Why Shopify Stores Need Heatmap Tools

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Shopify's built-in analytics show you traffic sources and sales numbers. They don't show you that 67% of visitors never scroll down to see your product reviews. Or that your mobile menu gets clicked 400 times a day because people can't find your collections. Or that everyone clicks on your product images expecting them to zoom but nothing happens.

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Heatmap tools visualize behavior that regular analytics miss. You stop guessing whether people see your shipping information and start knowing that 82% of visitors click on it before adding items to their cart.

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For Shopify specifically, you need tools that:

• Install without requiring developer help
• Track clicks on Shopify's theme elements correctly
• Work with your existing apps and customizations
• Don't slow down your store's load time
• Make sense at different traffic levels

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Most heatmap platforms work with Shopify eventually, but native Shopify apps install faster and cause fewer conflicts with your theme code.

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How We Evaluated These Tools

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We tested each tool's Shopify App Store version and focused on what matters for running a Shopify store:

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Installation Speed: Can you install it and start collecting data today?

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Revenue Tracking: Does it connect clicks to actual Shopify order data?

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App Store Rating: What do other Shopify merchants actually say about it?

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Theme Compatibility: Does it work with popular Shopify themes without breaking layouts?

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Mobile Tracking: Shopify stores get 70-80% mobile traffic. Does the tool track touch interactions correctly?

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Pricing Structure: Does the cost make sense for Shopify traffic volumes?

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We installed each app on test stores, ran them for at least a week, and compared data accuracy against known user behavior.

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The 9 Best Shopify Heatmap Tools

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1. Heatmap: Best Overall for Revenue Tracking

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Best for: Shopify merchants wanting to connect clicks to revenue

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Pricing: Starts at $117/month for stores with $0-$4.9M ARR

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Shopify App Store Rating: 4.7/5

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Key Features:

• Revenue per click tracking
• AI-driven optimization recommendations
• Interactive scrollmaps
• Native Shopify integration
• 2-minute installation from app store

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Why It's Best: Heatmap is built exclusively for ecommerce and integrates natively with Shopify's order data. When you see your "Free Shipping" banner generated $6,400 in sales last month while your hero image only drove $1,800, you're making decisions based on actual revenue impact.

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The app pulls data directly from Shopify's backend. Someone clicks your size chart, adds a product to their cart, and completes checkout. Heatmap connects all those events to show you which interactions lead to purchases versus which just create engagement.

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Install takes about two minutes through the Shopify App Store. No code snippets to paste. No theme modifications. Just click install and the tracking starts immediately.

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Shopify-Specific Benefits:

• Tracks Shopify checkout interactions
• Integrates with Shopify order data
• Works with all Shopify themes
• No theme code modifications needed
• Shopify Plus compatible

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Pros:

• Only tool showing revenue per click for Shopify stores
• Installs in 2 minutes from app store
• No impact on store speed (tested under 50ms added load time)
• AI recommendations based on revenue data

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Cons:

• Higher price than basic heatmap tools
• Less useful for brand new stores under 500 monthly visitors
• Requires Shopify plan (doesn't work standalone)

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Free Trial: 14 days with full features

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2. Lucky Orange: Best Budget Option with Live Chat

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Best for: Small Shopify stores needing heatmaps and customer chat

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Pricing: Starts at $10/month

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Shopify App Store Rating: 4.7/5

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Key Features:

• Click and scroll heatmaps
• Session recordings
• Live chat widget
• Form analytics
• Real-time visitor dashboard

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Why Shopify Merchants Use It: Lucky Orange costs $10/month and includes live chat. If you're a small Shopify store that needs basic heatmaps plus the ability to chat with visitors who have questions, you're getting both tools for less than most heatmap apps cost alone.

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The real-time dashboard shows current visitors on your store. You can watch someone add products to their cart, then start chatting if they seem stuck at checkout. Works better than waiting for abandoned cart emails.

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Shopify-Specific Benefits:

• One-click app store install
• Chat widget matches Shopify themes
• Tracks Shopify cart interactions
• Mobile-optimized for Shopify stores

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Pros:

• Very affordable for small stores
• Live chat included
• High app store rating
• Real-time monitoring

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Cons:

• Session limits on base plan fill quickly
• No revenue attribution
• Basic heatmap features
• Limited filtering options

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Free Trial: 7 days

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Also read: 7 Lucky Orange Alternatives That Drive Better Conversions (2025)

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3. Hotjar: Best for User Feedback

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Best for: Shopify stores wanting heatmaps plus customer surveys

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Pricing: Starts at $39/month

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Shopify App Store Rating: 4.3/5

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Key Features:

• Click, move, and scroll heatmaps
• Session recordings
• On-site surveys
• Feedback widgets
• Funnel tracking

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Why It Works: Hotjar is the most well-known heatmap tool and has a dedicated Shopify app. The survey features let you ask visitors why they didn't buy, what confused them, or what they're looking for. Combined with heatmaps, you get both behavioral and qualitative data.

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The large user community means you'll find tutorials and resources specifically for Shopify stores. Other merchants have already figured out how to track collection pages, product pages, and checkout behavior.

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Shopify-Specific Benefits:

• Available in Shopify App Store
• Works with most Shopify themes
• Large Shopify user community
• Detailed installation guides for Shopify

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Pros:

• Survey and feedback tools included
• Large user base with lots of resources
• Session recordings with good playback
• Reasonable starting price

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Cons:

• No revenue tracking for Shopify orders
• Some Shopify users report mobile tracking issues
• Key features locked in higher tiers
• Generic tool not built for ecommerce

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Free Trial: Yes, limited features

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4. Microsoft Clarity: Best Free Option

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Best for: Shopify stores testing heatmaps for the first time

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Pricing: Free forever

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Shopify App Store Rating: Not available in app store (manual installation)

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Key Features:

• Unlimited heatmaps
• Unlimited session recordings
• Rage click detection
• Dead click detection
• Google Analytics integration

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Why Consider It: Microsoft Clarity gives you core heatmap functionality for free. No usage limits. No feature restrictions. You just paste a tracking code into your Shopify theme and start collecting data.

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The rage click detection automatically finds spots where visitors repeatedly click things that don't work. Common on Shopify stores when product images aren't set up to zoom or when collection filters break on mobile.

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Shopify-Specific Benefits:

• Works with all Shopify themes
• No cost regardless of traffic volume
• Tracks Shopify mobile interactions
• No app subscription fees

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Pros:

• Completely free
• No session or traffic limits
• Rage click detection
• Fast dashboard

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Cons:

• Requires manual code installation (no app store version)
• No Shopify-specific features
• Basic reporting
• No revenue tracking

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Free Trial: Not applicable (permanently free)

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5. Mouseflow: Best for Checkout Funnel Analysis

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Best for: Shopify stores optimizing checkout completion

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Pricing: Starts at $39/month

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Shopify App Store Rating: 4.5/5

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Key Features:

• Session replays with filtering
• Funnel analysis
• Form analytics at field level
• Friction scoring
• Geographic heatmaps

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Why It Helps: Mouseflow's funnel analysis shows you exactly which checkout field causes abandonment. You can see that requiring a phone number drops completion by 18%, or that Shopify's shipping cost reveal triggers 30% of cart abandonments.

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The form analytics track every field interaction during Shopify checkout. Not just which page people leave from, but which specific field causes them to quit.

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Shopify-Specific Benefits:

• Tracks Shopify checkout fields
• Funnel templates for Shopify stores
• Monitors cart abandonment points
• Integrates with Shopify shipping calculators

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Pros:

• Detailed checkout funnel tracking
• Field-level form analytics
• Good Shopify app store rating
• Geographic heatmaps

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Cons:

• Session limits on lower tiers
• No revenue attribution
• No Shopify order integration
• Interface looks dated

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Free Trial: 14 days

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6. Smartlook: Best for Shopify Mobile App Tracking

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Best for: Shopify stores with both website and mobile app

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Pricing: Starts at $55/month

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Shopify App Store Rating: 4.4/5

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Key Features:

• Cross-platform tracking (web and mobile)
• Automatic event tracking
• Session recordings
• Crash reports for mobile apps
• Funnel analysis

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Why Choose It: If you've got both a Shopify website and a mobile shopping app, Smartlook tracks behavior across both. Most tools make you pick one or the other. This tracks both from one dashboard.

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The automatic event tracking captures Shopify interactions without manual setup. Clicks on "Add to Cart," collection filters, product variants. Everything records automatically.

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Shopify-Specific Benefits:

• Tracks Shopify mobile app and website
• Automatic Shopify event detection
• No manual event setup needed
• Works with Shopify mobile SDKs

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Pros:

• True mobile app support
• Automatic event tracking
• Longer trial period (30 days)
• Cross-platform analytics

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Cons:

• More expensive than alternatives
• Some users report recording bugs
• No revenue tracking
• Price increases with traffic

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Free Trial: 30 days

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7. Crazy Egg: Best for Product Page A/B Testing

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Best for: Shopify stores testing product page layouts

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Pricing: Starts at $29/month

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Shopify App Store Rating: 4.2/5

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Key Features:

• Click heatmaps
• Scrollmaps
• Built-in A/B testing
• Session recordings
• Snapshots for tracking changes

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Why It Works: Crazy Egg includes A/B testing with heatmaps. If you're constantly testing product page layouts, collection page designs, or landing pages for your Shopify ads, you get both tools in one package.

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The snapshots feature saves your page state before and after changes. You can compare heatmaps from your old product page layout versus your new one to see if engagement actually improved.

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Shopify-Specific Benefits:

• Installs via Shopify App Store
• A/B tests Shopify pages
• Tests product page layouts
• Works with Shopify themes

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Pros:

• A/B testing included
• Lower price than some competitors
• Snapshot comparison feature
• Long trial period (30 days)

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Cons:

• Older interface design
• Limited recordings on base plan
• No Shopify order integration
• No revenue tracking

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Free Trial: 30 days

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8. VWO: Best for Enterprise Shopify Plus Stores

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Best for: Large Shopify Plus stores with optimization teams

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Pricing: Custom pricing (typically $500+/month)

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Shopify App Store Rating: Not available (enterprise direct sales)

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Key Features:

• Advanced A/B testing
• Heatmaps and clickmaps
• Visitor recordings
• Server-side testing
• Multivariate testing

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Why Enterprise Stores Use It: VWO provides comprehensive testing beyond basic heatmaps. If you're a Shopify Plus store with a dedicated optimization team, VWO handles complex multivariate tests that basic tools can't run.

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The server-side testing works for Shopify Plus stores that need to test checkout modifications. Most heatmap tools can't touch Shopify's checkout pages because of restrictions. VWO's enterprise features handle that.

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Shopify-Specific Benefits:

• Shopify Plus compatible
• Tests checkout modifications
• Handles high traffic volumes
• Enterprise Shopify support

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Pros:

• Enterprise testing features
• Shopify Plus checkout testing
• Strong statistical analysis
• Dedicated support

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Cons:

• Very expensive for most stores
• Complex setup process
• Overkill for small Shopify stores
• No transparent pricing

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Free Trial: Contact for demo

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9. Inspectlet: Best for Session Recordings

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Best for: Shopify stores needing detailed session playback

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Pricing: Starts at $39/month

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Shopify App Store Rating: 3.9/5

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Key Features:

• Session recordings with console logs
• Eye tracking simulation
• Form field analytics
• Error logging
• Tag-based filtering

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Why Consider It: Inspectlet's recordings include developer console logs, useful if you're debugging Shopify theme issues alongside behavior tracking. When something breaks on your product pages, you can see both the visitor's experience and the technical errors.

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The eye tracking simulation predicts where Shopify visitors look based on mouse movement patterns. More useful for desktop than mobile, but interesting for analyzing product page layouts.

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Shopify-Specific Benefits:

• Available in Shopify App Store
• Tracks Shopify form interactions
• Console logs help debug theme issues
• Works with Shopify checkout

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Pros:

• Developer-friendly features
• Console log integration
• Eye tracking simulation
• Tag filtering

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Cons:

• Dated interface
• Lower app store rating
• Smaller user community
• No revenue tracking

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Free Trial: 14 days

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Quick Comparison Table

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How to Choose the Right Shopify Heatmap Tool

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Your store size and goals narrow this down pretty fast.

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For New Shopify Stores (under $5K/month revenue): Start with Microsoft Clarity or Lucky Orange. Clarity is free. Lucky Orange costs $10/month with live chat included. Both give you enough data to spot obvious problems without spending much.

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For Growing Stores ($5K-$50K/month revenue): Look at Hotjar or Mouseflow at $39/month. Both offer solid features without enterprise pricing. You get real heatmaps, session recordings, and enough data to make informed decisions about layout changes.

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For Established Stores (over $50K/month revenue): Heatmap makes sense because you can afford revenue attribution. When you can see that moving your trust badges generated $8,000 in extra monthly sales, the $117/month cost pays for itself in days.

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For Shopify Plus Stores: Consider VWO if you've got an optimization team and need advanced testing. Otherwise, Heatmap provides the ecommerce-specific features you need without enterprise complexity.

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For Stores with Mobile Apps: Go with Smartlook if you need to track both your Shopify website and your mobile app together.

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For Stores Testing Layouts Constantly: Crazy Egg includes A/B testing with heatmaps for $29/month, cheaper than buying separate tools.

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Common Questions About Shopify Heatmap Tools

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Do heatmap apps slow down Shopify stores?

Quality apps add minimal load time, usually under 100ms. We tested Heatmap and saw less than 50ms added to page loads. That's not enough to affect your conversion rate or Shopify's site speed score. Avoid sketchy apps with poor reviews that mention speed issues.

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Can heatmap tools track Shopify checkout pages?

Most can track up to the checkout page, but Shopify restricts what apps can do on actual checkout pages for security. Heatmap tracks through cart and the start of checkout. VWO's enterprise version can track checkout modifications on Shopify Plus stores.

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Which heatmap tool works best with Shopify themes?

Heatmap, Lucky Orange, and Hotjar all install via the Shopify App Store and work with any theme. They don't require theme modifications. Microsoft Clarity needs manual code installation, which means you might need to adjust it when changing themes.

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Do I need a developer to install these tools?

No for app store apps. Yes for manual installations like Microsoft Clarity. App store tools install with one click. Manual tools require pasting code into your theme's header, which technically doesn't need a developer but makes people nervous if they're not comfortable editing code.

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Can heatmap tools track Shopify product variant selections?

Good ones can. Heatmap automatically tracks when customers select different sizes, colors, or product options. Generic tools like Hotjar might need manual event setup to track variant clicks properly.

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What's the difference between Heatmap and Hotjar for Shopify stores?

Heatmap tracks revenue per click and integrates with Shopify order data. Hotjar tracks clicks but can't connect them to sales. If 500 people click your product video, Hotjar shows the number. Heatmap shows that those clicks led to $6,200 in sales while your product description only drove $1,400.

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How long should I collect data before making changes?

At least two weeks covering weekdays and weekends. Shopify stores see different behavior on weekends versus weekdays. Thursday traffic acts differently than Sunday traffic. Get a full cycle of data before making major layout changes.

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Can I use multiple heatmap tools at once?

Technically yes, but you're adding unnecessary page load time and you'll confuse yourself comparing data. Pick one tool. Exception: keeping Google Analytics or Shopify's analytics alongside a heatmap tool makes sense since those show different data.

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Do heatmap tools work with Shopify mobile apps?

Smartlook specifically supports Shopify mobile apps. Most other tools only track your Shopify website, not native mobile apps. If you've got both, you need a tool that handles cross-platform tracking.

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What happens to my data if I uninstall the app?

You lose it. Export any reports or insights you want before uninstalling. Session recordings and heatmaps aren't portable between tools. Some apps let you export raw data, most don't.

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Ready to See Which Elements Drive Sales?

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Most Shopify heatmap apps show you where people click. Only Heatmap shows you which clicks generate revenue. For Shopify merchants wanting to connect customer behavior directly to sales data, revenue attribution changes how you make optimization decisions.

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Ready to track revenue per click? Install Heatmap from the Shopify App Store and start seeing which page elements drive your store's sales.

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For more detailed comparisons, check out our guides on the best heatmap tools for ecommerce and best Hotjar alternatives for ecommerce stores.