Introducing Heatmap Web Analytics: Real-Time Insights for Smarter Ecommerce Growth

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You don’t need more data…You need the right data. Will another dashboard of data really help you grow your revenue? You need insights that tell you what’s making you money or killing conversions.
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Are you frustrated with GA4? Tired of relying on developers just to get your data? Using manual code and triggers? Delays of 24-48 hours in your data? Well…you never need to deal with these issues again!
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That's why we're thrilled to introduce Heatmap Web Analytics, a full-stack web analytics suite built exclusively for ecommerce brands. Get instant, real-time data and key AI insights. Heatmap Web Analytics is the platform that tells you how to increase revenue.
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This is what makes Heatmap Web Analytics the first of its kind. It’s an out-of-the-box, ecommerce-only solution with real-time data, designed for action. Here’s a quick list of features:
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• Real-time analytics: Unlike GA4’s 24-48 hour delay, Heatmap Web Analytics shows you what's happening now. No more waiting for yesterday's news to make today's decisions.
• Plug and play setup: Install in 2 minutes. No code. No devs.
• Action-ready insights: Filter out the noise. See actionable suggestions, not just stats.
• True channel attribution: Native connection with Meta, Google, TikTok, Klaviyo, and more. Get accurate insights into where your customers are really coming from.
• One flat price: Just $29/month. Any brand size. No feature gating. No wild prices or “enterprise” nonsense. Analytics are the foundation of any successful business.

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HeatmapAI: The Shortcut to Beating Your Competition

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Heatmap website analytics tells you exactly what steps to take to turn a casual visitor into a paying customer. You get accurate data on where users are coming from, how they interact with your website, and which channels need optimization based on customer behavior.

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You need answers to questions like:

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• What's stopping users from buying?
• Which pages or channels are converting at the highest rate?
• Where exactly are visitors dropping off in the customer buying journey?

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To truly grow your online store, you need web analytics that shows you the exact path users take through your site, which channels are underperforming, and where you're losing money. It's the real engine that drives those conversion wins.

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Why "Junk Traffic" Is Killing Your Data (and How Heatmap Web Analytics Fixes It)

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Most analytics platforms include "junk traffic" by default. What's junk traffic?

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Think non-human sessions, instant bounces (when someone leaves in seconds), or visits with zero interaction. These can make up a surprising 4–12% of total sessions on ecommerce sites.

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Imagine trying to figure out why your store isn't selling much, but 10% of the people walking through the door are pigeons that were never there to buy! Their "visits" would skew your numbers, right? That's what junk traffic does: it leads to decisions based on inaccurate data, not reality.

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Heatmap web analytics filters them out entirely. So, every session you see reflects real shopper behavior. You're analyzing real people, making real decisions.

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• Only real, engaged human sessions are tracked. If a user leaves in seconds without any interaction, we don't count it. Accuracy by design.
• Zero off-site transactions like POS sales or purchases made directly through the Shop App or subscriptions outside your website). Your website performance data should be about your website.
• Heatmap Web Analytics includes revenue sources like shipping and tax, because they are part of what customers truly spend on your site.

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Because of this laser focus on website behavior, our numbers won't always match Shopify or GA4. This is intentional and by design. Heatmap Web Analytics isn’t trying to be your accounting software; it’s your source of truth for web performance and optimization.

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→ Learn more about Heatmap’s unique, razor sharp data tracking model

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What Can Heatmap Web Analytics Show You?

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Heatmap gives you analytics built for action, so you can optimize faster, with confidence. From uncovering how your most valuable customers engage to surfacing AI insights, it helps you focus on what really drives growth.

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High-Level Performance Snapshot

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Get a quick overview and summary of your site’s performance with HeatmapAI insights. See how you’re trending and areas that need immediate attention. No more digging for buried treasures.

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• Trends: Track key metrics like Engaged Sessions, Website Revenue, Conversion Rate, Revenue per Session (RPS), Website Average Order Value (AOV), and Page Views. Monitor your progress over time with data specifically intended for website optimization.

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• AI Insights: Analyzes your site’s performance and surfaces:
  
  • Opportunities for optimization
  • Issues worth investigating
  • Clear, actionable suggestions on where to focus your efforts.

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• Highlights: See where your most valuable customers are coming from, which pages keep new customers engaged, and how AOV is trending, all in one focused view.

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Deep Dive into Page, Channel, and Device Performance

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Understand exactly how individual pages, traffic sources, and devices are performing across key engagement and revenue metrics. This is where you find the clues to unlock serious wins.

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• Page Performance: View revenue, sessions, and AOV broken down by specific page URLs. Find your rockstar pages and your underperformers.
• Landing page conversion tracking: Identify which pages are driving first-time visits and how well they convert. Great for evaluating your ad campaigns.
• Traffic source efficiency: See where your users are coming from (organic, paid, social, etc.) and how each channel performs. (Is TikTok printing money or wasting budget?)
• Browser/device-specific UX gaps: Spot any performance gaps or annoying UX issues tied to specific browsers or devices (mobile, desktop, tablet).
• Source of new users & their value: Understand which channels are bringing in fresh faces and, more importantly, how valuable those new users are.
• Time on Page: See how long users stay on key pages. Are they engaged, or did they just pop in and out faster than you can say "chimichanga"?

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Get started, it’s only $29 per month

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If you're tired of guessing what’s broken in your customer journey, it’s time to stop squinting at vanity metrics and start seeing what really works with Heatmap Web Analytics.

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→ Try it now for $29/month. No contracts. No BS.

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