What is a Trust Seal?
A trust seal is a badge displayed on a website that indicates security, authenticity, or credibility. In ecommerce, it reassures customers that their data and transactions are safe.
Why Trust Seal matters?
Trust is critical for online purchases. Trust seals from recognized authorities can reduce cart abandonment and increase conversion rates, especially for first-time buyers. They signal that the website meets security standards and that the brand is legitimate.
How Trust Seal works?
Trust seals are often provided by third parties such as payment processors, SSL certificate issuers, or security software companies. They are typically placed near CTAs, in the footer, or at checkout.
Example in ecommerce
A jewelry store adds an SSL trust badge near the checkout button. Conversion rates increase by 6 percent among new visitors.
Common mix-ups
A trust seal is not a substitute for actual security measures. It must be backed by legitimate practices.
Best practices
- Use trust seals from well-known authorities.
- Place seals where purchase decisions happen.
- Do not overload the page with too many seals.
- Ensure the seal links to verification details if possible.
- Keep design consistent with brand aesthetics.
Industry benchmarks
- Studies show trust seals can boost conversions by 4 to 9 percent in some industries.
Related terms
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
