Is your site quietly killing conversions?
Fix it fast with our 150-Point CRO Checklist:
• Find out what’s broken
• Learn how to fix it (and turn clicks into cash)
• Use the same tactics that drove $4B+ in ecommerce revenue
What is Traffic Quality Score?
Traffic quality score is an internal metric used to evaluate how well incoming visitors match your target audience and convert.
Why Traffic Quality Score matters?
Not all traffic is equal. High volumes of low-quality traffic waste ad spend and distort performance metrics. Tracking traffic quality helps you focus on sources that bring engaged, high-intent shoppers, which increases profitability.
How Traffic Quality Score works?
Calculated by blending engagement metrics (time on site, pages/session, bounce rate) with conversion rate and revenue per visitor. Assign weighted scores to create a single quality index.
Example in ecommerce
A DTC apparel brand finds that influencer A’s traffic scores 85/100, with high time-on-site and CR, while influencer B’s scores 40/100. They shift budget to influencer A for better ROI.
Common mix-ups
Traffic quality score is not a standard platform metric, it’s a custom KPI, so definitions vary by brand.
Best practices
- Define the engagement and conversion KPIs that matter most.
- Track by acquisition source and campaign.
- Remove low-quality sources quickly.
- Align targeting with high-quality audience profiles.
- Compare paid vs. organic traffic quality.
Industry benchmarks
- No universal standard; healthy paid campaigns often match organic traffic quality or exceed it slightly.
Related terms
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
