A sticky navigation bar is a site menu that remains visible at the top of the screen as the user scrolls. It allows quick access to navigation options from anywhere on the page.
Example in ecommerce
An electronics store adds a sticky navigation bar with search, category links, and a cart icon. Bounce rates decrease and pages per session increase as customers navigate more easily.
Common mix-ups
Sticky navigation is not the same as a sticky CTA; one serves site-wide navigation while the other is action-specific.
Best practices
- Keep the sticky bar slim to avoid covering content.
- Prioritize essential navigation links.
- Maintain readability on small screens.
- Test for mobile performance.
- Avoid animation that distracts from browsing.
Industry benchmarks
- Sticky navigation can increase navigation engagement by 20 to 30 percent.