Is your site quietly killing conversions?
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• Find out what’s broken
• Learn how to fix it (and turn clicks into cash)
• Use the same tactics that drove $4B+ in ecommerce revenue
What is a Landing Page Heatmap?
A landing page heatmap is a visual representation of how visitors interact with a webpage, showing where they click, scroll, and focus their attention.
Why Landing Page Heatmap matters?
Heatmaps help identify which elements draw attention and which are ignored. For ecommerce landing pages, this data can guide layout adjustments, improve CTA placement, and highlight product features more effectively.
How Landing Page Heatmap works?
Heatmap tools track visitor behavior and overlay activity data on top of the page design. Areas with high interaction appear in warmer colors, while low-activity zones appear cooler.
Example in ecommerce
An apparel store uses heatmaps to discover that visitors are clicking a non-clickable image in a collection grid. By making the image clickable, they increase navigation to product pages and overall engagement.
Common mix-ups
Heatmaps show what users interact with, not why. They should be used alongside analytics and user feedback.
Best practices
- Use both click and scroll heatmaps for a full picture.
- Compare results by device type.
- Focus on high-traffic landing pages first.
- Re-test after making design changes.
- Pair heatmap insights with A/B testing for confirmation.
Industry benchmarks
- For ecommerce, heatmap insights often identify 2 to 5 quick changes that yield noticeable conversion improvements.
Related terms
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
