Exit link tracking is the process of monitoring and recording when users click on links that lead them away from your website. In ecommerce, it is used to understand which outbound links visitors interact with before leaving.
Tracking exit links helps identify where customers are going when they leave your site. This is valuable for understanding referral partnerships, affiliate links, or clicks to external resources like size charts or brand manufacturer pages. It can also reveal distractions or points where you may be losing shoppers unnecessarily.
Analytics tools can be configured to log clicks on outbound URLs. This data can be segmented by page, device, or visitor type. For ecommerce, exit link tracking can help optimize which outbound resources to keep, move, or integrate directly into the site.
A fashion retailer sees a high number of clicks from product pages to a third-party size guide site. By embedding the size guide directly on the PDP, they keep shoppers on-site and improve add-to-cart rates by 8 percent.
Exit link tracking is not the same as exit pages, which show the last page viewed before leaving. Exit link tracking focuses only on outbound clicks.
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