Content personalization is the practice of customizing website content based on visitor data such as location, behavior, device, or past purchases.
Personalization increases relevance, which can lead to higher engagement, conversion rates, and customer satisfaction. In ecommerce, showing tailored product recommendations or location-specific offers can make shopping experiences more appealing and efficient.
Personalization engines use data collected from cookies, browsing history, and CRM systems to display content relevant to each visitor. This can include personalized product recommendations, targeted banners, or dynamic pricing offers.
A sporting goods store shows different homepage banners for winter sports gear to customers in colder regions, while visitors in warmer climates see summer gear promotions.
Personalization is not the same as segmentation. Segmentation targets groups of users, while personalization targets individuals based on unique data.
Product Recommendation Engine
Dynamic Product Blocks
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