An announcement bar is a horizontal banner, usually at the top or bottom of a webpage, that displays important information or promotions.
Announcement bars draw immediate attention to messages like free shipping offers, flash sales, or policy updates. In ecommerce, they are an efficient way to promote time-sensitive offers without disrupting the main design.
The bar can be static or dynamic and often includes a clickable link. It is typically set in a contrasting color to ensure visibility and is designed to remain unobtrusive while still catching the eye.
A fashion retailer uses an announcement bar to promote “Free Shipping Over $50” across the site. The average order value increases as customers add items to meet the threshold.
An announcement bar is not a pop-up; it is less intrusive and usually always visible until dismissed or replaced.
Free Shipping Threshold
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