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How HiGround Increased Conversion Rate by 18% with heatmapAI
A/B tested a multi-image hero slider to increase visibility of product lines and improve customer engagement without scrolling.
Boosting Engagement with a Multi-Hero Homepage Slider
HiGround, a brand known for its custom keyboards and collaborations, noticed that key products and promotions lower on the homepage were being overlooked. Scroll depth analysis from heatmap revealed that many visitors weren’t making it far enough down the page to discover the full product line. This insight sparked a redesign of the hero section to surface more content upfront.
Behavioral data showed that a significant portion of customers weren’t scrolling past the initial view of the homepage. As a result, many featured collections and products were going unseen. The challenge was to expose more of the product line earlier in the experience without overwhelming customers or cluttering the interface.
To make the homepage more dynamic and ensure broader product exposure, HiGround introduced a multi-image hero slider. Each slide featured a different collaboration or collection, giving customers immediate access to a wider range of offerings without requiring a scroll. This helped reduce bounce and funneled more customers into high-value product categories.
The Test: Redesigning the Hero Section With Sliding Product Features
Over a two-week period, HiGround ran an A/B test that included:
- A rotating hero slider featuring multiple product collections.
- Improved visual merchandising above the fold.
- Cleaner mobile transitions for better usability.
The test was designed to improve early engagement and guide customers deeper into the shopping experience.
The updated hero section led to a 10.6% boost in Revenue Per Session (RPS) and an 18% increase in Conversion Rate (CVR). This confirmed that customers who previously dropped off early were now engaging with more product options earlier in the journey.
Increase in Revenue Per Session (RPS): +10.6%
Increase in Conversion Rate (CVR): +18%
Conclusion: Above the Fold Variety Drives Deeper Engagement And Higher Conversions
HiGround’s homepage test showed that surfacing more product options in the hero section can significantly improve customer engagement and revenue. The multi-slide strategy effectively expanded product visibility while maintaining a clean and focused design, proving that simple changes to the hero section can deliver strong performance gains.
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
