What we’ll cover
You’re sending valuable traffic to your site through Klaviyo email, SMS and popups. You’ve already grouped your customers into segments and created messages for each one. But when they click through, your VIPs, one-time buyers and lapsed customers still see the same pages and offers.
Join Shoplift, three expert Klaviyo agencies and a special guest from Klaviyo for a free masterclass on what to show each group when they visit your site, how to create those experiences, and how to turn more of that traffic into sales.
Each agency takes one Klaviyo segment and goes deep: what that person needs to see to take the next step, what the page should look like for them, where brands usually get it wrong, and a client result with a number on it. Then about 20 minutes of live Q&A with all four presenters.
What you’ll leave with
- A playbook for each of the three segments, from the agency that knows it best
- The on-site experience each segment should see, compared to your generic page
- A client result behind every recommendation
- How to set up Klaviyo audiences in Shoplift and read each one by revenue per visitor
- The playbook, sent to every registrant whether you attend live or not
The sessions
Open and closeShoplift opens with how you bring your Klaviyo segments onto your store, and closes on how to read each segment by revenue per visitor.
One-time buyer to subscriberSomeone bought once. What do they need to see on your site to subscribe? Zettler builds daily-use habits for consumable, health and wellness brands, and brings the Levain case study.
VIPs and loyaltyYour best customers. How do you keep them converting, on the send and on the site? Andzen won Okendo’s best loyalty implementation award two years running.
Lapsed customersThey bought, then went quiet. What brings them back, and what do they need to see when they return? ECD reaches lapsed customers through SMS and direct mail, including the people who stopped opening email.
Klaviyo perspectiveConnecting customer segments to the experience after the click: how brands can make better use of their customer data and segments, and connect their email and SMS strategies to the on-site experience.
