See what makes shoppers
buy, inside Shopify.
Trends, funnels and your AI expert, in the admin you already open every day. Two minutes to install, free for 14 days.
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Heatmap — Heatmaps & Insights- Home
- Page Analytics
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- Settings
HomeOverviewSep 22-28, 2026
Tracking is on. New visits can take up to 6 hours to show up here.
Page AnalyticsSep 22-28, 2026
Tracking is on. New visits can take up to 6 hours to show up here.
| Page | Sessions | RPS | Order value |
|---|---|---|---|
| / | 3,102 | $4.10 | $186 |
| /collections/bestsellers | 2,864 | $7.85 | $204 |
| /products/miracle-balm | 2,551 | $11.20 | $212 |
| /cart | 2,318 | $9.40 | $178 |
| /products/lip-tint | 1,999 | $3.20 | $164 |
Hi, I'm Wilson.
CRO expert by Heatmap. Ask me anything about your store, in plain words.
Where are shoppers dropping off in checkout?
Most of them leave at the very last step. 940 shoppers started checkout and 128 bought, so 812 left with something in their cart.
That is 86% lost at checkout. A typical store loses about 75% there, so this is the step to fix first.
Checkout, by device
| Device | Started checkout | Bought | Finished |
|---|---|---|---|
| Desktop | 362 | 66 | 18% |
| Tablet | 80 | 10 | 13% |
| Mobile | 498 | 52 | 10% |
Four pages. One switch.
The app is Heatmap's dashboard, cut down to what a store owner checks every day, and it lives where you already are. Your heatmaps, recordings and surveys stay one click away in the full dashboard.
Home: your trends and your funnels
Page Analytics: every page, priced
AI Chat: ask your AI expert, in plain words
Settings: one switch in your theme
Two minutes, start to finish.
1. Add the app
Find Heatmap in the Shopify App Store and click Install. Shopify asks for the access the app needs, and that is all it asks.
2. Choose a plan
Launch, Growth or Scale, monthly or yearly. Every plan is free for 14 days and billed through Shopify, so there is no card to type in.
3. Turn on tracking
One switch in your theme editor. Switch on, click Save, click Exit. Heatmap starts collecting the moment you save.
Tracking is on. Your numbers are on their way.
Heatmap counts visits from the moment you save the switch, and a visit takes up to 6 hours to make the full round trip into your dashboard. Until then the app is honest about it: every panel is in its place, every figure is a stand-in, and a rocket says it is collecting. Switch to the sample store to learn the app before your own numbers land.
Pending, on purpose
Up to 6 hours
The sample store
See where they stop, and what each page is worth.
Two of the app's pages, used the way you would use them: the purchase journey by device, and the table that prices every page of your store.
Funnels: where shoppers leave
Page Analytics: every page, in one table
Ask Wilson what to fix first.
Wilson is Heatmap's CRO expert, and he has read your store. Ask him anything in plain words and he answers in plain words, with the numbers he read it from and what to ask next.
Hi, I'm Wilson.
CRO expert by Heatmap. Ask me anything about your store, in plain words.
Where are shoppers dropping off in checkout?
Most of them leave at the very last step. 940 shoppers started checkout and 128 bought, so 812 left with something in their cart.
That is 86% lost at checkout. A typical store loses about 75% there, so this is the step to fix first.
Checkout, by device
| Device | Started checkout | Bought | Finished |
|---|---|---|---|
| Desktop | 362 | 66 | 18% |
| Tablet | 80 | 10 | 13% |
| Mobile | 498 | 52 | 10% |
Revenue found by agencies and brands using Heatmap.
