What Changes
(and What Doesn’t)
When AI Does the Shopping

What we’ll cover

The psychology of buying hasn’t changed. The path to purchase has. Shoppers now ask AI where to buy, compare options in seconds, and often decide before they ever reach your homepage. Then what happens after checkout decides whether they ever come back.

In this live, unscripted conversation, Dylan Ander sits down with Ezra Firestone and Sterling Snow to walk the whole buying journey: discover → decide → buy → after the buy.

No slides. Just what they’re seeing across thousands of stores, what’s genuinely new, what’s the same psychology in new packaging, and 15 minutes of live Q&A.

• How AI is changing the way shoppers discover and compare products
• What behavioral data shows about the moment buyers hesitate
• How offers and landing pages should adapt to more informed buyers
• Why post-purchase is the part of “how we buy” most brands ignore
• One thing to do this week to be ready for how your customers will buy next