Turning Black Friday Buyers
into Repeat Customers

What we’ll cover

Black Friday and Cyber Monday bring the highest-cost traffic of the year. Winning the weekend is only half the job: the margin is in who comes back without you paying for them again.

In this live session, Dylan Ander walks through real ecommerce stores on screen — what to fix before BFCM peaks — alongside Ahmed Khairy on the loyalty and retention plays that turn one-time buyers into repeat customers.

No slides-only recap: a teardown, practical retention tactics, and live Q&A at the end.

What you’ll leave with

• The pre-BFCM fixes that protect conversion when traffic spikes
• How to spot drop-off on product and checkout paths before the weekend
• Loyalty and post-purchase flows that bring buyers back after the sale
• Offers and messaging that work for first-time vs. returning customers
• A short checklist to ship this week