Is Your Store Ready
for Black Friday?

What we’ll cover

Black Friday traffic is the most expensive traffic you will buy all year. Every visitor who lands on a slow page, a confusing offer or a checkout that asks one question too many is money already spent.

In this live session, Dylan Ander tears down real ecommerce stores on screen with Olaf Thiel and Christopher Carvalho: the pages, the offers and the paths to checkout, and what the behavior data says shoppers do on them.

No slides. Just what to fix, in what order, before the biggest weekend of the year, and live Q&A at the end.

What you’ll leave with

• The pages that lose the most Black Friday revenue, and how to spot them on your store
• How to read hesitation on product pages before it costs you a sale
• Offer and landing page changes that are still safe to ship before November 27
• The checkout friction that matters most when traffic peaks
• A short list of fixes to make this week