The only heatmap that tells you how to make more money

Legacy on-site analytics tools show you heatmaps, scrollmaps, and screen recordings based on site visits. If you sell pageviews, that’s great. But if you sell products, why would you waste time and money optimizing for tire kickers?
heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. 
Finally, you can optimize for buyer behavior instead of site traffic.

Revenue-based heatmaps, scrollmaps, and screen recordings.

AI engine with 500+ CRO recommendations.

A third compelling point.

Custom Styles
CASE STUDIES

Your favorite brands power their CRO with heatmap

This might come as a shock: Brands and the agencies that work with them love making data-driven decisions with *checks notes* better data? Here’s what a few of our happy customers have to say about heatmap.

+35%

increase in revenue per session for
Cowhides Direct

+48%

increase in revenue per session for Cooking Guild

All revenue everything

heatmap is a non-negotiable for all Ecom stores!"

Oliver Kenyon, Co-Founder @ ConversionWise

All revenue everything

"I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY."

Ash Melwani, CMO @ Obvi

+23%

Increase in first-purchase profitability YoY

+7.81%

Increase in Revenue per Session

Agency Packages

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+14%

RPS

+43%

Revenue Increase

Agency Packages

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+14%

RPS

+43%

Revenue Increase

Shopify Heatmap

Running a successful Shopify store isn’t just about great products or compelling design, it’s about understanding what happens between the first click and the final checkout. Where are users clicking? What’s slowing them down? Why do some pages convert better than others?

At heatmap, we give you the answers. Our Shopify heatmap solution visualizes user behavior across your site and ties that behavior directly to revenue outcomes. This means every click, scroll, and movement isn’t just data. It’s an opportunity to improve performance and boost conversions.

A Revenue-Centered View Of User Behavior

Most analytics platforms show traffic numbers, bounce rates, and average session durations. But those metrics don’t tell you where you're making or losing money. heatmap changes that.

We help you answer questions like:

  • Which buttons actually lead to purchases?
  • Are users ignoring key product details?
  • What parts of my homepage are being completely skipped?

Our Shopify heatmap combines visual analytics with revenue attribution, revealing exactly which elements generate income or create friction.

  • Screen Recordings show where users are engaging the most.
  • Scroll Maps reveal whether critical content is seen or ignored.
  • Element Revenue Tracking connects every interaction to a real dollar amount.

This gives you a complete picture of how users behave and how their behavior impacts your bottom line.

Designed For Shopify Sellers, Built For Growth

Our tool was designed for Shopify businesses. Whether you run a boutique store or manage hundreds of SKUs, heatmap integrates seamlessly with your site.

  • Easy Integration: Our lightweight, 8kb tracking script installs in minutes and works with all Shopify themes, including fully custom setups.
  • Mobile-Optimized Analytics: With mobile shopping now dominant, you need to know how your site performs on smartphones. heatmap provides device-specific insights to improve experiences across all screen sizes.
  • Zero Impact On Speed: Our asynchronous code ensures your store’s load times stay lightning fast, with no disruption to performance or user experience.

Achieve High-Impact Optimizations

heatmap is a strategic engine for growth. By identifying user friction points, you can eliminate roadblocks, test variations, and guide more visitors to checkout.

Use cases include:

  • Reworking underperforming product pages by understanding drop-off zones
  • Optimizing add-to-cart CTAs by identifying high-engagement areas
  • Restructuring navigation menus to highlight what matters most
  • Improving collection page layouts for better product discovery
  • Refining homepage messaging to align with top-performing content

With heatmap, you’re not guessing. You’re acting on real, revenue-linked behavior patterns that drive measurable improvements.

Fast Data That Drives Better Decisions

With heatmap, you'll see valuable insights the same day you install the tag. No steep learning curves. No weeks-long waits.

  • Real-Time Reporting: Your dashboard updates as data comes in, so you can make timely adjustments.
  • Custom Segmentation: Filter behavior by device type, traffic source, new vs. returning users, and more to surface deep insights.
  • Historical Comparisons: Track how behavior changes over time and measure the impact of your optimizations on revenue.

Take Control Of Your Shopify Store’s Performance

If you're serious about improving your Shopify store, you need more than basic analytics. You need to know where customers are struggling, what’s helping them convert, and where your site is losing revenue.

Heatmap delivers that clarity. With visual insights, revenue-focused tracking, and AI-powered recommendations, we turn user data into your strongest advantage.

Ready to get higher conversions and lower friction? Start optimizing with heatmap today!

Frequently Asked Questions

How is heatmap different from traditional analytics tools?

Unlike standard platforms that track visits and clicks, heatmap ties user behavior directly to revenue, helping you focus on actions that drive growth.

Will this slow down my Shopify site?

No. Our script is under 8kb and loads asynchronously, ensuring zero impact on site speed or performance.

Is it compatible with all Shopify themes?

Yes. Our tool integrates easily and runs smoothly, whether using a basic template or a fully customized theme.

Can I see which clicks generate the most revenue?

Absolutely. Our element-level attribution shows exactly which clicks, buttons, or images drive sales.

Do I need coding knowledge to set this up?

Not at all. Setup takes minutes, and our team can assist you if needed.

What if I want to test different versions of a page?

heatmap supports A/B testing analysis, so you can compare versions and choose the layout that converts best.

Can I track behavior from specific traffic sources like email or ads?

Yes. With heatmap’s custom segmentation tools, you can filter user behavior by traffic source, including email campaigns, paid ads, social media, and organic search. This allows you to see exactly how each audience segment interacts with your store and which sources are generating the most profitable sessions or encountering friction. It’s a powerful way to optimize marketing ROI with precision.

You made it all the way down here?

Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a  17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.