The only heatmap that tells you how to make more money

Legacy on-site analytics tools show you heatmaps, scrollmaps, and screen recordings based on site visits. If you sell pageviews, that’s great. But if you sell products, why would you waste time and money optimizing for tire kickers?
heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. 
Finally, you can optimize for buyer behavior instead of site traffic.

Revenue-based heatmaps, scrollmaps, and screen recordings.

AI engine with 500+ CRO recommendations.

A third compelling point.

Custom Styles
CASE STUDIES

Your favorite brands power their CRO with heatmap

This might come as a shock: Brands and the agencies that work with them love making data-driven decisions with *checks notes* better data? Here’s what a few of our happy customers have to say about heatmap.

+35%

increase in revenue per session for
Cowhides Direct

+48%

increase in revenue per session for Cooking Guild

All revenue everything

heatmap is a non-negotiable for all Ecom stores!"

Oliver Kenyon, Co-Founder @ ConversionWise

All revenue everything

"I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY."

Ash Melwani, CMO @ Obvi

+23%

Increase in first-purchase profitability YoY

+7.81%

Increase in Revenue per Session

Agency Packages

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+14%

RPS

+43%

Revenue Increase

Agency Packages

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+14%

RPS

+43%

Revenue Increase

Mouse Tracking Tool

Understanding how visitors behave on your website is key to building an experience that encourages action. At heatmap, our mouse tracking tool offers precision-level visibility into how users interact with every part of your site. By capturing cursor movements, clicks, and hesitation patterns, you get a clear picture of how people actually navigate your digital space, not just what pages they visit.

This behavioral data provides context that traditional analytics tools often miss, allowing you to shape a site that works for users, not against them.

Track How Visitors Interact In Real Time

Mouse tracking bridges the gap between user intent and user experience.

At heatmap, we help you understand:

  • Cursor Movements: Follow the flow of each session to observe how users travel through your content. You’ll notice pauses, re-reading, scanning, and moments of indecision.
  • Click Activity: Identify high-traffic zones and inactive areas. See which elements drive action and which ones fail to capture attention.
  • Scroll Depth & Hover Patterns: See how far visitors scroll and where their mouse hovers longest, often a sign of cognitive engagement.

These subtle interactions often indicate user interest, hesitation, or confusion, all leading to more informed site updates.

Make Data-Backed UX Improvements

When you understand how users move through your pages, you can begin to refine layout, design, and messaging with accuracy.

  • Refine Navigation Flow: Spot areas where users repeatedly change direction or backtrack, revealing layout inefficiencies.
  • Improve Button and CTA Placement: Ensure key action points are positioned where users are naturally drawn, not just where they "should" be.
  • Adjust Content Hierarchy: Restructure page elements based on how users visually process your site, rather than how you assume they do.

Even small changes informed by mouse tracking, like shortening a form field or repositioning a banner, can lead to measurable lifts in engagement and conversions.

Real-Time Monitoring And Session Playback

At heatmap, our mouse tracker captures data as it happens, providing immediate visibility into how site visitors behave now, not just last week.

  • Live Session Monitoring: Watch anonymous sessions to pinpoint current issues users might be facing.
  • Playback Mode: Revisit individual sessions better to understand repeated behaviors, drop-offs, and hesitation patterns.
  • Session Filtering: Sort by device type, traffic source, or page visited to narrow your analysis.

This layered approach allows teams to identify one-time design bugs and ongoing UX friction that might go unnoticed.

Built For Speed, Privacy, And Scalability

Our mouse tracking tool is built to be simple, fast, and secure, ideal for businesses of any size.

  • Lightweight Script: Our tracking code is under 8kb and loads asynchronously, meaning it won’t interfere with your site’s speed or performance.
  • Device-Agnostic Tracking: It is compatible with desktops, tablets, and mobile phones, ensuring a full view of user behavior regardless of how they access your site.
  • Privacy-Compliant Architecture: Built with privacy in mind, the tool supports GDPR and CCPA compliance, anonymizes session data, and respects user consent.

Whether managing a high-traffic e-commerce site or refining a new landing page, you can count on a performance-friendly implementation that respects both users and regulations.

Use heatmap’s mouse tracking tool to better understand what your visitors are doing on your site. This data becomes the foundation for decisions that lead to smoother navigation, clearer content, and better business outcomes.

Start seeing your website from the user’s perspective with heatmap and build with more clarity, accuracy, and results.

Frequently Asked Questions

What does a mouse tracking tool do?

It records cursor movements, click interactions, and scrolling behavior to understand how visitors engage with your site beyond pageviews and bounce rates.

How is this different from traditional analytics?

While traditional analytics tell you what pages users visit, mouse tracking shows how they behave once they get there, down to the pixel.

Can this tool help increase conversions?

Yes. By identifying areas of friction or confusion, you can make adjustments that guide users more smoothly through your funnel.

Is it difficult to install?

Not at all. Most websites can install the tracking script in just a few minutes, and our support team is available to help if needed.

How secure is the data?

Very. We prioritize privacy and comply with major data regulations using encryption and anonymized session storage.

Will mouse tracking slow down my website?

No. Our mouse tracking tool uses a small, fast-loading script that runs in the background, so it won’t slow down your website. It’s built to give you valuable insights into user behavior without affecting how your site performs or feels to visitors.

Can I use the mouse tracker to compare new vs. returning visitor behavior?

Yes. heatmap’s mouse tracking tool includes advanced session filtering that lets you segment behavior by visitor type, such as new versus returning users. This allows you to uncover differences in navigation habits, hesitation points, and interaction intensity, so you can tailor your site experience to each audience group more effectively.

You made it all the way down here?

Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a  17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.