Is your home page costing you?
Enter your domain. The heatmap home page grader will uncover user experience, code quality, and site speed issues (then tell you how to fix them). It’s fast. It’s free.
See how your home page stacks up.
Your homepage is your biggest conversion opportunity. Make every visitor count. Our AI Site Grader provides a comprehensive analysis of your site’s performance, highlighting key areas for improvement — whether you’re aiming for faster load times, better user engagement, or cleaner code.
1. Enter your home page URL
Pretty self-explanatory, no?
2. Run the grader
We’ll grade your site based on code quality, user experience, and site speed (it’ll only take a few seconds).
3. Profit
Use the insights generated to improve your home page and make more money.
55% of traffic hits your home page. Is it converting?
Three hundred million sessions told us that the biggest ecommerce brands are sending more than half of their traffic to home pages, because traditional landing pages are great for education, intro offers, and quick-hit variant testing — and not much else.
Don’t lose your next best customer because of bad UX
Our AI-powered tool evaluates the flow and design of your home page, ensuring that your visitors have a seamless experience. By identifying design flaws and usability issues, we help you optimize your website for maximum engagement.
heatmap works on any CMS (even that funky custom one you regret). Setup is simple, and the tag is small (under 8kb) and asynchronous.
heatmapAI translates complex data into simple wins
heatmapAI analyzes your code for structural integrity, checking for best practices and ensuring that your website’s back end is as polished as the front end. Code quality plays a huge role in site performance and higher conversion rates.
Every second of delay costs you customers
Site speed is critical for user satisfaction and search engine rankings. Our AI Site Grader analyzes your website’s loading times and offers actionable insights to help you speed things up and stay competitive.
Get your website report card.
Drop in your home page address for a free report on user experience, code quality and site speed, benchmarked against 1,000+ ecommerce sites. No signup.
Frequently asked questions
How long does it take to install?
Two minutes or less. Onboarding walks you through it step by step, with videos, and shows you exactly where the snippets go.
Do I need developers to install heatmap?
Probably not. You only need to paste in the snippets, which you can copy straight from the onboarding docs.
Can I install heatmap with Google Tag Manager?
Yes. You'll need your goal settings lined up with heatmap's default tracking metrics — and if they aren't, our developers will handle it for you.
Will this slow down my website?
No. Website-Speed Protection is built into the product, and the snippet is only 8kb. We split-tested it across more than two million dollars of revenue, with and without heatmap, and saw no change in performance.
How does heatmap track revenue on my website?
Every session gets its own user ID. With a snippet in your site header and one on your thank-you page, heatmap ties each transaction — and every pre-purchase action that led to it — back to that session.
Does heatmap work on every website?
Yes. Any CMS — Shopify, WordPress, WooCommerce, Webflow, ClickFunnels — as well as fully custom builds. There's a purpose-built snippet for each platform so revenue tracking works the same everywhere.
What does the free Chrome extension include?
Wilson's AI page scan on any website, with no account required. Paid subscribers also get their heatmap dashboards, heatmaps, funnels, recordings and surveys straight from the browser.
How is my plan price determined?
By your store's trailing twelve-month revenue. Heatmap auto-detects it from your connected store, or you can pick your revenue band yourself. Your band is reviewed at renewal.
Do you offer multi-brand or agency pricing?
Yes. There's umbrella pricing for brands running several sites and for agencies managing client accounts: each additional site is priced by its own revenue band, with a portfolio discount. Book a demo for a quote.
What is MCP and API access?
MCP connects your heatmap revenue and behavioral data to the AI tools you already use (Claude, Cursor, ChatGPT) so you can ask questions of your data in plain language or build automated workflows on top of it. MCP is included on Scale and above.
Is heatmap GDPR compliant?
Yes. Fully GDPR compliant.
