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What agencies are learning
about buyer behavior.

Field notes from heatmap and its agency partners on what shoppers actually do, what it costs, and what to change first.

CROSeptember 15, 2026

The Buried Buy Trigger

How revenue attribution finds the one thing your customer actually cares about, and how to use that data to maximize your profit per visitor.

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Latest Articles

CROSeptember 8, 2026

The Drop-Off That Was Never About Price

A checkout funnel priced its own leak. The fix was one line of shipping copy, not a discount.

User ResearchSeptember 1, 2026

What Exit Surveys Hear That Heatmaps Can’t

Behavior shows you where shoppers hesitate. One question on the way out tells you why, and which fix to test first.

Give it fifteen minutes and see what it finds.

Two minutes to install, first findings in fifteen, and every one of them priced.

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