Integration

Find out what your Attentive
traffic is actually worth

Heatmap connects on-site buyer behavior to your Attentive campaigns and journeys. See which texts and emails drive real revenue, segment subscribers by what they actually do, and trigger journeys from behavior instead of guesswork.

Connect Attentive

Works with Attentive SMS and email campaigns and journeys. Set up in minutes, no snippet changes.

Attentive trafficLiveLast 30 days
Revenue
$214,880
Rev / session
$5.12
Conv. rate
3.41%
CampaignSessionsRevenueRev / session
Fall drop: early accessSMS12,480$71,230$5.71
Back in stock alertSMS6,915$44,610$6.45
Free shipping weekendEmail9,204$39,880$4.33
Welcome journey, text 2Journey7,112$35,960$5.06
Browse abandonmentJourney6,255$23,200$3.71

Heatmap events arriving in an Attentive subscriber’s activity

The gap

Attentive tells you who clicked the text.
It can’t tell you what happened next.

You know an SMS drove 4,000 sessions. You don't know which product tiles those shoppers touched, where they stalled, or which part of that revenue came from the hero image versus the fourth scroll.

What you can do

Four things that were impossible before.

Segment by behavior, not just clicks

Build Attentive segments from what subscribers actually did on site: added to cart but never started checkout, started checkout in the last 7 days, added to cart three or more times this month.

Trigger journeys from real intent

Heatmap pushes on-site behavior into Attentive as custom events. Use them to start journeys, so abandonment and win-back texts fire on evidence, not assumptions.

Attribute revenue back to the message

See how much revenue Attentive-sourced traffic generated, down to the element they clicked once they landed.

Compare Attentive against every other channel

Stack Attentive traffic against paid, organic and social on revenue per session, average order value and conversion rate.
How it works

Connect once. Then build and measure.

  1. 1. Connect

    One click from inside Heatmap. Secure OAuth, so there are no API keys to copy and no snippet changes.

  2. 2. Behavior flows into Attentive

    Heatmap sends key on-site moments into Attentive as custom events, matched to the right subscriber, and reports Attentive-sourced traffic inside Heatmap.

  3. 3. Build and measure

    Segment, trigger and attribute. New events sync to Attentive about every 15 minutes.

The demo

See it in two minutes.

Connect, send an event, build a segment, start a journey.

What moves

Exactly what moves between the two.

No surprises, no hidden collection. Heatmap is GDPR and CCPA ready, with no key-logging and no IP logging.

See the Full Permission List

Heatmap

  • Custom behavioral events
  • Event date and device type with each event

Heatmap

  • Attentive visitor ID from the Attentive tag on your site, used only to match visitors to subscribers
17%Lift in revenue per session at Original Grain, while scaling traffic 43%
1,000+Ecommerce brands already optimizing with Heatmap
FAQs

Questions merchants ask.

Do I need to reinstall the Heatmap snippet?
No. If Heatmap is already running, connecting Attentive takes one click. Heatmap uses the Attentive tag already on your site to match visitors to subscribers, so nothing on your site changes.
Does this work with Attentive email as well as SMS?
Yes. Campaigns and journeys across SMS and email are both covered.
What permissions does Heatmap request?
Only what the integration uses: permission to send custom events. Nothing else.
How long until data appears?
Heatmap syncs new events to Attentive about every 15 minutes. Only visitors Heatmap can match to an Attentive subscriber are sent; anonymous visitors are not.
Can I disconnect at any time?
Yes. Disconnecting ends the connection and stops data from flowing.
Will this slow my site down?
No. The Heatmap snippet is 8kb and was split-tested against $2M+ in revenue with no measurable performance change.

Your Attentive campaigns are
already driving traffic.

Start finding out which ones drive revenue.

Read the Setup GuideConnect Attentive
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OlafCRO expert

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