The only heatmap that tells you
how to make more money
Legacy on-site analytics tools show you heatmaps, scrollmaps, and screen recordings based on site visits. If you sell pageviews, that’s great. But if you sell products, why would you waste time and money optimizing for tire kickers? heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Start for Free
- Revenue-based heatmaps, scrollmaps, and screen recordings.
- AI engine with 500+ CRO recommendations.
- Stop optimizing your site for what “looks good”, and start using our Evidence Layer
On-site analytics
On-site analytics, meet revenue
Sessions
3,565
Revenue
$24,345
CVR
3.6%
RPS
$6.83
AOV
$190
Page Views
3.6
Conversion Rate
3.6%Trending up since last weekThis period:Mar 17-23, 2025
This Period: Mar 17-23, 20253.6%Average conversion rate
Last Period: Mar 9-16, 20253.1%Average conversion rate
4%2%0%
17 Mar181920212223 Mar
This period · Mar 17-23, 2025Last period · Mar 9-16, 2025
Revenue-based heatmaps
The first and only heatmap to show revenue of every click on every element on your website. Analyze static and dynamic elements with interactive mode. Slice data with filters like Purchases, Average Order Value, and Traffic Source, or create your own custom segments.
Revenue-based scrollmap
Seeing user dropoff is cool, but seeing revenue dropoff down your page? Sheeeesh. Use it to understand the sections of your website that’re underperforming (and which you need to move up).
heatmapAI
We combined trillions of owned data points with CRO tactics honed optimizing $4B+ in ecommerce revenue to create AI that gives specific website improvements to drive higher revenue per session.
Revenue-based screen recordings
You’ve used heatmaps and scrollmaps to understand how customers interact with your website in the aggregate. Now drill deep and watch exactly what your best customers do on their path to purchase.
Why heatmap
Why choose the only revenue-based heatmap?
Installing Heatmap takes less than five minutes. You can get started for free. It’s a no brainer, people! Just add our snippet to your website to start tracking and optimizing for revenue today.
Your data is your data
No key-logging. No cookie sniffing. No IP logging. We couldn’t sell your data to third parties even if we wanted to.
GDPR compliant
The only thing we care about more than revenue is privacy. Heatmap is 100% GDPR & CCPA ready.
Track every visitor (anonymously)
Revenue Per Session is possible because we track every single engaged session on your website. No sampling. Ever.
No, it won’t slow your site down
We tested it (duh) with $2M+ in sales. Performance was identical with and without our snippet.
Case studies
Your favorite brands power their CRO with heatmap
This might come as a shock: Brands and the agencies that work with them love making data-driven decisions with *checks notes* better data? Here’s what a few of our happy customers have to say about heatmap.
All revenue everything
“I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.”
Ash Melwani, CMO @ Obvi
- +23%
- Increase in first-purchase profitability YoY
- +7.81%
- Increase in Revenue per Session
All revenue everything
“heatmap is a non-negotiable for all Ecom stores!”
Oliver Kenyon, Co-Founder @ ConversionWise
- +48%
- increase in revenue per session for Cooking Guild
- +35%
- increase in revenue per session for Cowhides Direct
FAQs
Frequently Asked Questions
How does heatmap track revenue on my website?
We have a unique User ID per session on your website. With a snippet in your site header and thank you page, we’re able to track all your transactions with revenue and all the pre-purchase actions someone took on your website.
Does heatmap work on every website?
Yes! Any CMS (Shopify, Wordpress, WooCommerce, Webflow, Clickfunnels, etc) as well as fully custom websites. We built custom snippets for each platform to track revenue.
Will this slow down my website?
No! We built Website-Speed Protection into our product to be faster than all competitors. Our snippet is only 8kb. We split-tested over $2 million in revenue with and without Heatmap.com and there was no change in performance!
How long does it take to install?
Two minutes or less. Our onboarding walks you through step-by-step (with videos) to show you how to install the snippets.
Do I need developers to install heatmap?
Probably not! You only need to install snippets which you can copy & paste from Heatmap.com’s Onboarding docs.
Can I install heatmap on Google Tag Manager?
Yes you can! You’ll need to make sure your goal settings are lined-up with the default Heatmap.com tracking metrics. If not, our developers will handle this for you!
Is heatmap GDPR Compliant?
Yes. 100% GDPR compliant.
How is my plan price determined?
Your plan price is based on your store’s trailing 12-month revenue. We auto-detect this from your connected store — or you can select your revenue band in the dropdown above. Your band can be reviewed at renewal.
What is MCP / API access?
MCP connects your Heatmap revenue and behavioral data to external AI tools — including Claude, Cursor, and ChatGPT — so you can query your data in natural language or build automated workflows. MCP is included on Scale ($699/mo) and above.
Do you offer multi-brand or agency pricing?
Yes. We offer umbrella pricing for brands running multiple sites or agencies managing client accounts. Each additional site is priced by its own revenue band with a portfolio discount. Book a demo to get a custom quote.
What does the free Chrome extension include?
The free extension gives you Wilson’s AI page scan on any website — no account required. Paid subscribers get full access to their Heatmap dashboards, heatmaps, funnels, recordings, and surveys directly from their browser.
