What you’ll learn
Ads cost more every year. The lever most stores still underuse is the website itself, and the brands that work on it, page by page and test by test, are the ones that keep growing.
Dylan wrote down the system he used at his CRO agency, sold in 2023, and that heatmap is built on. Three stages: find out what your data says, use the tactics that raise revenue per visitor, then test your way to compounding growth.
- The five pillars every website stands on: the offer, value propositions, copy, creative and UX
- The Billion-Dollar Data Funnel: six sources of data that turn into your next test ideas
- Why revenue per session, not conversion rate, is the number to watch
- Nine ways to raise average order value, and the upsells and popups that work
- How to plan and read split tests without the nine classic mistakes
Inside the book
Three stages in 17 chapters, about 4 hours of reading, and the key takeaways of every chapter in the appendix.
Start here
- 1Why Your Website Sucks
Stage 1 The Billion-Dollar Data Funnel
- 2The 5 Pillars of Your Website
- 3The Gator and The Judge
- 4The Billion-Dollar Data Funnel
- 5Heatmaps: Your Secret Weapon
Stage 2 Advanced Ecommerce Tactics
- 6How to Crush with Landing Pages
- 7The Five Most Effective Landing Pages
- 8F*CK Conversion Rate
- 9“Free Money”: Nine Ways to Improve AOV
- 10The Art of the Upsell
- 11The Perfect Popup
Stage 3 Advanced CRO Campaigns & Split Testing
- 12How to Double your Revenue with “Small Changes”
- 13Split Testing 101: The Fundamentals of Large CRO Campaigns
- 14The 9 Biggest Mistakes of Split Testing
- 15Split Testing 201: Designing Your Split Tests
- 16Quadrants of Traffic™
And finally
- 17Why Your Website Still Sucks
- Key Takeaways from Each Chapter
About the author
Dylan AnderFounder of heatmap
Dylan started his first ecommerce store at seventeen, ran a conversion rate optimization agency until it was acquired in 2023, and then built heatmap to show the revenue behind every click on a store.
“Dylan optimized over $5 billion in online revenue. Listen to every word this guy says.”
Nik Sharma, founder of Sharma Brands
